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5370 search results for: 20 years of the Lange 1

632

Does Hand Finishing Matter? A Collector’s View Of Movement Decoration

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Many of you are likely to have come across at least a few heated discussions of “finishing,” a topic that seems to fascinate, and divide, watch enthusiasts. Like many people, my starting point for serious watches was with a well-priced brand long known for its expertise in developing movements, justly viewed as offering good value for money – but not necessarily for the refinement of its movement finishing, at least on its less expensive pieces. What have I learned since then?

633

Celebrity Ambassadors: Good Marketing Or Terrible Waste?

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A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.

634

Rolex And Wimbledon: A Match Made In Traditional (Tennis) Heaven

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“It’s wonderful that Rolex and Wimbledon have been partners for so long,” says Roger Federer, the greatest tennis player of all time and a Rolex ambassador. “They are both the perfect embodiment of grace and excellence.” Rolex And Wimbledon: there are few brands that fit so well together, emulating each other in a way – though a fully unplanned way – with their staunch holds on traditionalism and domination of their respective fields. Since 1978 they have transcended social, cultural, language, and even ideological barriers together.

635

Bulgari’s Beloved Serpenti: A Brief History

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Bulgari’s serpent theme, which began in the 1940s, has evolved into a creative symbol for the brand. Like a snake shedding its skin, since that decade dominated by war and recovery, the Bulgari Serpenti has metamorphosed, reinventing itself. However, the basic concept remains the same. In in both Greek and Roman mythology, snakes represented positive characteristics such as rebirth, healing, protection, strength, eternity, and seductiveness thanks to the elegance of the creatures’ soft, winding bodies.

636

Ochs und Junior Perpetual Calendar: Enduringly Battling Complexity

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Sometimes, searching for simplicity is the hardest route to take, especially when complexity arising from simplicity is the goal.

But some people like a challenge.

Ludwig Oechslin’s challenge to himself has resulted in one of the simplest perpetual calendar mechanisms in existence in the new Ochs und Junior Perpetual Calendar. And you’ll love its minimalist look, too.

637

Does Hand Finishing Matter? A Collector’s View Of Movement Decoration (Archive)

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Anyone who visits online watch forums with any frequency very likely comes across at least a few heated discussions of “finishing,” a topic that seems to fascinate, and divide, enthusiasts. What is it and why are opinions divided?

638

Meet The Struthers: English Watchmaking The Old-Fashioned Way . . . Sort Of

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When you walk into the Struthers’s Birmingham workshop, you feel like you could be stepping a century back into the history of horology. Until you spy a few of Rebecca Struthers’s tattoos, that is. And then you know you are in the here and now. Meet Craig and Rebecca Struthers: two modern watchmakers doing things the old-fashioned way. Sort of.

639

Give Me Five! 5 Watches That Have Stood The Test Of Time Starring Rolex, Patek Philippe, Omega, And Cartier

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Why is it that watch brands celebrate watch anniversaries so enthusiastically? The answer isn’t as complicated as you might think . . . and it’s also good to know that major brands like Rolex, Patek Philippe, Cartier, Chanel, and Omega are celebrating major anniversaries in 2017.

640

GaryG Goes To Paris To Pick Up Custom Boucheron Cufflinks Or How I Spent My Summer Vacation (Archive)

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Ah, Paris! City of Lights. For the watch collector, it’s a great place to visit with boutiques aplenty, some owned and operated by the major brands; high-end mega-stores like Bucherer; and smaller independent retailers like Chronopassion and Dubail. Gary took a quick weekend trip to Paris and while there he took the opportunity to pack in as much fun as possible. Come along and bienvenue!