Bulgari’s serpent theme, which began in the 1940s, has evolved into a creative symbol for the brand. Like a snake shedding its skin, since that decade dominated by war and recovery, the Bulgari Serpenti has metamorphosed, reinventing itself. However, the basic concept remains the same. In in both Greek and Roman mythology, snakes represented positive characteristics such as rebirth, healing, protection, strength, eternity, and seductiveness thanks to the elegance of the creatures’ soft, winding bodies.