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2032

Grönefeld Parallax Tourbillon: A Nerd Story From Copernicus To An Alignment Shift (Archive)

Parallax is a fascinating phenomenon that has real-world applications, including the amazing ability of humans to use their two eyes and parallax shift to judge depth of field. For this reason and more Joshua absolutely loves one of the latest creations to come out of the Grönefeld brothers’ workshop: the aptly named Parallax Tourbillon.

2036

Greubel Forsey Quadruple Tourbillon Blue: Black Polished To Azure Perfection

The Greubel Forsey Quadruple Tourbillon Blue features an entire dial that has been black polished. The sheer expanse of surface that is perfectly spotless without the hint of a blemish is absolutely incredible, not to mention that there are six individual pieces making up the dial that are perfectly black polished too. This must be seen to be believed!

2038

Wake Up And Smell The Coffee: “Effective” Marketing Doesn’t Have To Mean “Expensive” Marketing

On a recent trip to Bordeaux to check if they were still making decent plonk (yes, job done), I noticed a small coffee shop near my hotel doing a roaring trade day and night despite being tucked away on a small side street. I decided this had to do with its street advertising, and it made me think that watch marketing managers could wake up, smell the coffee, and make us smile more!

2039

The (Not So) Complete Story Of Rock And Roll And Watches: Ramp The Volume Up To 11!

The mechanical watch works just like a metronome, with its isochronic balance maintaining a steady rhythm and the delicate tick-tock of its pallet jewels providing a rhythmic beat to our oft-frantic lives. If we ramp up the power and swap the metronome for a drum kit and a few electric guitars we have rock and roll! But which watches do rock-and-roll icons wear?

2040

Parmigiani Fleurier And The Yusupov Fabergé Egg Of 1907

When they hear the name Fabergé, most people immediately think of imperial Easter eggs. The egg tradition hatched in 1885 when Tsar Alexander III commissioned his first Easter egg from Fabergé as a gift to his wife, Empress Maria Feodor. This became a yearly tradition, with Fabergé creating 50 eggs in total for the Russian court up to 1916. Here we have the story of the Yusupov Egg of 1907 and how it was restore by Parmigiani.