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1982

Code 11.59 By Audemars Piguet: How To Fail At Marketing, AKA To Break The Rules You Must First Master Them

The initial online response to the new Audemars Piguet Code 11.59 collection launched to great fanfare at the 2019 SIHH in January was extremely negative, and even among those who withheld judgment until handling the watches, “lukewarm” seemed to be the general view. Having let the dust settle a bit, GaryG takes a look at the anatomy of what he thinks was a dismal product launch (though not necessarily a dismal product).

1984

Keep Calm And Continue Collecting: Advice For An Up-And-Down Watch Market – Reprise

When GaryG first considered an article on this topic some time ago, the title was going to be “How High is Up?” in reference to what, at the time, was the ongoing escalation in the prices of both new and used watches and the flood of higher-end, highly complicated timepieces from makers both large and small. Times have changed, and so has the market. Here is GaryG’s advice.

1985

Guillaume de Seynes Of Hermès Talks Watches And Making Impressions

At Hermès, corners are never cut. And this becomes abundantly clear when talking to Guillaume de Seynes, member of the Hermès family and managing director in charge of the manufacturing division and equity investments. Quill & Pad’s Elizabeth Doerr recently had the chance to chat with de Seynes to understand the brand’s corporate philosophies and history in watches a little better.

1986

Visiting Seiko’s Haute Horlogerie Micro Artist Division

Seiko’s story is much more complicated than most people might think. This is a manufacturer that not only followed a trend, but actually created some of its own, capitalizing on expertise, knowledge, and skills that were practically the mother of necessity for this manufacturer located so far away from the established European centers of watchmaking. Including its extraordinary Micro Artist Division.