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This is one of the most important yet under appreciated parts of a watch: the crown. The humble crown has played an extensive role in helping Rolex – and the rest of the watch industry – get to where it is today. Here’s why.
When Rolex put the Sky-Dweller Caliber 9001 in a Rolesor case in 2017 (“Rolesor” is a Rolex term for two-tone stainless steel and gold) and dropped the price down to $14,400 Chris Malburg became a player. And, as he soon discovered, so were a goodly number of other Rolex admirers. Here is why he bought this watch and what happened then.
When I say unbelievable, I mean what were Rolex, Omega, IWC, and Cartier thinking? Get the real inside story on servicing watches here.
In previous James Bond movies, 007’s Seikos were equipped with homing devices, explosives, ticker tapes, and even full-color displays to receive camera transmissions. The watches worn in ‘A View To A Kill’ had none of that. In fact, you need to be very fast with your remote control to pause the movie at just the right time to even see the watches Roger Moore wears as the world’s most famous fictional spy.
The watch nerd that I am, I rarely immediately wear my new watches; I like to put them aside for a few days and let the anticipation grow. When the day finally came that it was time to wear my new Rolex, I took it out of the box and proudly put it on my wrist. And then horror struck. I didn’t feel anything, not a thing! Zilch, nada, niente! What to do?
What sells watches? This is the 20 billion Swiss franc question in today’s challenging economic climate.For at least part of the answer to what sells watches (and how to buy them in down markets), we can learn a lot from two of the steadiest performers in the watch industry.
The last time I wrote here on Quill & Pad about my relationship with the world’s greatest mass luxury brand was last year when I explained ‘Why I’ve Never Owned a Rolex – And Why I Might Yet.’ Well, to know me is to know that if I say I “might yet” buy something it’s likely only a matter of time. So, too, with this Rolex: the GMT Master II BLNR “Batman” with black-and-blue bezel.
The collector community has christened vintage Rolex models with a great many nicknames. One of these is the “rail” dial. While the exact origins of the word “rail” are not clear, this name is used for Rolex dials on which the letter C within the two lines stating “superlative chronometer” and “officially certified” line up as straight as train tracks. Have a look at an Oyster Perpetual Sea-Dweller, a watch water-resistant to a depth of 610 meters (2,000 feet), with a “rare” rail dial.
Roger Federer is a long-time Rolex ambassador, and as such naturally owns a few Rolex models, both new and vintage. In this video, Federer explains the personal significance of three of his favorite Rolexes.
One thing is as certain as death and taxes: Rolex will never, ever do what you think it is going to do. The unassuming Oyster Perpetual Datejust Pearlmaster contains something that I didn’t think I would ever see in my lifetime: silicon! To tell you I almost fell off my chair would be an understatement.
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