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272

Rolex Case Study: How Many Watches and How Much Money Does Rolex Make?

Rolex is one of the largest, most prominent brands in the world. Unlike many other brands of this size, Rolex is a private company and so it is somewhat opaque when it comes to hard facts about what goes on behind closed doors. But some numbers can be found online, and are used to determine roughly how many watches Rolex makes a year and how much revenue is made per model.

274

Dial Restoration: Aesthetics or Functionality? How to Decide – Reprise

Most will agree that re-painting a dial is a big no-no. Vintage pieces with re-painted dials can be had for a steal as they are difficult to shift and mostly unwanted. But not all dial restorations are created equal, and we do encounter varying degrees of “upgrades.” Some of these upgrades are purposeful deception, while others are not. Here is what one watchmaker feels about the subject.

275

Watch Goes Up Must Come Down: An Industry Insider’s Top Secret Report . . . Or Is It? Warning: You May Laugh Out Loud – Reprise

London, one day in the not-too-distant future, the final board meeting of the Lux Timepieces III Fund had been a stormy one. Principal investor Igor Abramovich had flounced out after throwing his Roger W Smith Series 1 on the boardroom table, where it shattered into dozens of meticulously handmade pieces . . . hang on to your hats because this is a wild and laugh-out-loud ride!

278

Thoughts on Rolex Acquiring Bucherer: Is Rolex Changing the Industry Again?

When the news broke that Rolex was acquiring Bucherer, a move that caught everyone by surprise. Until now, Rolex did not have its own authorized dealers, except for one in Switzerland. However, Rolex decided that the opportunity to acquire Bucherer was too good to miss. Raman Kalra shares his thoughts on what this acquisition might lead to.