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5393 search results for: 20 years of the Lange 1

631

De Bethune DB25s QP: Near Perfect Is Now Perfect!

When De Bethune released the new DB25s Perpetual Calendar at Geneva Watch Days 2022, the main talking point was just how much the model had shrunk from its previous iterations to become a more perfect proportion. And like any good diet consultation, it was the result of careful and deliberate attention paid to the watch as a whole and how components worked with each other.

634

Does Hand Finishing Matter? A Collector’s View Of Movement Decoration

Many of you are likely to have come across at least a few heated discussions of “finishing,” a topic that seems to fascinate, and divide, watch enthusiasts. Like many people, my starting point for serious watches was with a well-priced brand long known for its expertise in developing movements, justly viewed as offering good value for money – but not necessarily for the refinement of its movement finishing, at least on its less expensive pieces. What have I learned since then?

635

Celebrity Ambassadors: Good Marketing Or Terrible Waste?

A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.

636

Rolex And Wimbledon: A Match Made In Traditional (Tennis) Heaven

“It’s wonderful that Rolex and Wimbledon have been partners for so long,” says Roger Federer, the greatest tennis player of all time and a Rolex ambassador. “They are both the perfect embodiment of grace and excellence.” Rolex And Wimbledon: there are few brands that fit so well together, emulating each other in a way – though a fully unplanned way – with their staunch holds on traditionalism and domination of their respective fields. Since 1978 they have transcended social, cultural, language, and even ideological barriers together.

637

Bulgari’s Beloved Serpenti: A Brief History

Bulgari’s serpent theme, which began in the 1940s, has evolved into a creative symbol for the brand. Like a snake shedding its skin, since that decade dominated by war and recovery, the Bulgari Serpenti has metamorphosed, reinventing itself. However, the basic concept remains the same. In in both Greek and Roman mythology, snakes represented positive characteristics such as rebirth, healing, protection, strength, eternity, and seductiveness thanks to the elegance of the creatures’ soft, winding bodies.

638

Ochs und Junior Perpetual Calendar: Enduringly Battling Complexity

Sometimes, searching for simplicity is the hardest route to take, especially when complexity arising from simplicity is the goal.

But some people like a challenge.

Ludwig Oechslin’s challenge to himself has resulted in one of the simplest perpetual calendar mechanisms in existence in the new Ochs und Junior Perpetual Calendar. And you’ll love its minimalist look, too.

639

Does Hand Finishing Matter? A Collector’s View Of Movement Decoration (Archive)

Anyone who visits online watch forums with any frequency very likely comes across at least a few heated discussions of “finishing,” a topic that seems to fascinate, and divide, enthusiasts. What is it and why are opinions divided?

640

Meet The Struthers: English Watchmaking The Old-Fashioned Way . . . Sort Of

When you walk into the Struthers’s Birmingham workshop, you feel like you could be stepping a century back into the history of horology. Until you spy a few of Rebecca Struthers’s tattoos, that is. And then you know you are in the here and now. Meet Craig and Rebecca Struthers: two modern watchmakers doing things the old-fashioned way. Sort of.