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11

Want To Launch A High-End Watch Brand? What The 9 New Independents At SIHH 2016 Teach Us

Post-SIHH reports indicate that the inclusion of the so-called indies was a big success for both visitors and the small brands alike, but also that there was a little grumbling from some of the large established SIHH brands generated by the fact that visitors to the fair remarked − with justification − that there were more interesting watches in the Carré des Horlogers than in the rest of the SIHH altogether. What can the industry learn from their inclusion in 2016’s first fair?

15

‘Arm’s Length Architecture’: Building Blocks To Watchmaking As Exemplified By Some Of Today’s Wristwatches Including Urwerk, Nomos, Mido And Girard-Perregaux – Reprise

SIHH 2019 provided an instructive example to Tim Mosso of architecture’s low-key role in watch design relative to well-worn tropes. For him it was the third year in a row that parts of Geneva’s Palexpo felt like a Southern California cars-and-coffee event. But there are a few watch brands that do architecture well, and Tim takes a closer look at some of them here.

16

‘Arm’s Length Architecture’: Building Blocks To Watchmaking As Exemplified By Some Of Today’s Wristwatches Including Urwerk, Nomos, Mido And Girard-Perregaux

SIHH 2019 provided an instructive example to Tim Mosso of architecture’s low-key role in watch design relative to well-worn tropes. For him it was the third year in a row that parts of Geneva’s Palexpo felt like a Southern California cars-and-coffee event. But there are a few watch brands that do architecture well, and Tim takes a closer look at some of them here.

18

Urwerk AMC: Atomic (Clock) Mechanical Control Is A 21st Century Version Of Abraham-Louis Breguet’s Sympathique Clocks But Much, Much Better (Geiger Counter Not Included)

Here’s a prediction by Ian Skellern: the relatively nondescript AMC movement Urwerk presented at the 2018 SIHH will not only become one of the horological highlights of the year but will take its place among history’s most significant timepieces. Ever. That’s a bold statement, he knows. Especially when all we have at present from Urwerk is the slave watch movement. Here Ian explains why he thinks AMC is so significant.

19

SIHH 2015 Photo Essay Sunday: De Bethune, Urwerk, Laurent Ferrier, Revelation, Christophe Claret, Speake-Marin

Paradoxically, the SIHH really begins at least a day before its doors open; Sunday is the time to visit the smaller brands holding private exhibitions Geneva. So we put on our Sunday best and headed into town for a busy day of meetings with De Bethune, Urwerk, Laurent Ferrier, Revelation, Christophe Claret, Speake-Marin.

20

New Time Aeon Foundation Handmade Watch Project: Robert Greubel, Stephen Forsey And Felix Baumgartner With Urwerk’s Dominique Buser And Cyrano Devanthey On The Tools

In his previous article on the Time Aeon Le Garde Temps project, Joshua Munchow poetically compares the development of this wristwatch to an epic quest. At the time I didn’t appreciate just how true the analogy is, though perhaps not so much a hero’s quest as a band-of-brothers journey. And what a journey it’s turning out to be.