Chopard And The Mille Miglia: How An Event Became A Pillar For An Empire Across 30 Years
The Mille Miglia has become part of Chopard’s DNA – to such an extent that the event has not only become one of the nominal pillars of the brand’s collection but an icon in its own right. The Chopard Mille Miglia is one of those chronographs that has obtained a prominent position in its market, with an appeal going far beyond being associated with a high-profile event.