Hautlence, Branding, Eric Cantona, And The 10-Year Anniversary
The date was March 2004. The place was Basel. I had gotten wind of a new “brand” and was heading down the street from Baselworld’s Hall 1 toward the local Starbucks to meet with the founders. In the ten years since that coffee-fueled day, Hautlence has basically experienced its own birth, middle age, near death and reincarnation. That’s quite a lot of history for any 10-year old brand. Read this story to find out where it is now and why Eric Cantona is the new “gentleman rebel” face.