Watch advertisements have always fascinated me. If an ad is clever, funny, or invokes a special feeling within me, I am much more likely to make a purchase. Here I demonstrate here a few adverts that work for me and hopefully for you too.
About John Keil
I am Quill & Pad’s resident retail expert. I have spent a handful of years on the wholesale side of the watch industry as the U.S. national sales manager of a brand and 14 years managing a fine watch and jewelry retailer.
I left retail a few years ago to do my “own thing,” which consists of consulting for watch retailers with the aim of improving their businesses, working with private watch collectors in various ways, and as a freelance project manager. In 2015, as a hobby I started a small (now defunct) blog about watches, posting every day. Surprisingly, I enjoyed the heck out of it.
I write about anything related to timepieces, however you shouldn’t expect that I take myself too seriously. I may even make you laugh from time to time.
Entries by John Keil
A client recently asked me if there are any benefits to using automatic watch winders. The short answer is that I have two viewpoints on watch winders. Click to learn the pros and cons as I see them.
Friends, colleagues, and clients have posed many questions about the grey market for fine timepieces over the years. Most recently, my post ‘A Cautionary Tale on Buying New Watches Online’ was met with quite a few comments, quite possibly leaving more questions than answers. Here are a few answers.
Though this cautionary example of buying a new watch online is not new, with the current influx (or perhaps “flood” is a better word) of grey market watches to mainstream channels it’s perhaps more poignant today than ever before. Read how you can protect yourself when buying pre-owned timepieces from unknown online sources.
As the saying goes, “There’s an ass for every seat.” I still find it so hard to believe that some watch designs are ever even considered, much less actually produced and ultimately purchased. In fairness, the following list may not actually contain the five ugliest watches ever, but they sure aren’t easy on the eyes.
One thing that blows my mind each and every time I think of it is the remarkable accuracy of mechanical wristwatches. I know some of you are thinking, “Well, I paid thousands of dollars, I expect it to be dead accurate.” And while I understand that train of thought, try digesting this information and see if I can convince you to be a little bit less critical.
Seriously, let’s face it, criminals are flippin’ stupid! Here are 6 reasons why stealing watches is a really bad idea (aside from the obvious) and those who try probably won’t get away with it anyway.
Independence Day in the United States of America is celebrated on the 4th of July. In honor of this important day, I’d like to take a look at some American-themed wristwatches you may have forgotten or never even knew about. These timepieces proudly wear their red, white, and blue!
Timepiece repairs can be expensive and often take a long time, so you generally want to avoid damaging a watch. It’s obvious that throwing your watch against a wall, running over it with a Bentley, or smashing it with a hammer are things to to avoid. However, not everything that can damage a watch is so obvious, so here I list five common things you may not be aware of that can damage a watch and how to prevent them.
There aren’t many gifts one can give that will endure the test of time as well as a watch will. A gift of a timepiece has the air of timelessness, of endurance, and of value. Each and every watch that I have ever been given has a very special story. Here are some examples and brief histories of a few of them.