by Nick Gould

Season 10 of the hit U.S. television show Shark Tank is currently filming, and a couple of its “sharks” have been spotted wearing some new timepieces.

Daymond John, the founder of hip-hop clothing brand FUBU, usually rocks a gold Breitling Emergency. But I spotted him wearing a made-in-the-USA watch on an Instagram video from fellow “shark,” Kevin “Mr. Wonderful” O’Leary.

John was sporting a gold Devon Works Tread 1, a battery-powered watch that displays the time using miniscule belts.

Devon Tread 1G

Daymond John wearing the Devon Tread 1G (photo courtesy Kevin O’Leary’s Instagram)

I’ve previously spotted businessman and investor O’Leary wearing Jaeger-LeCoultre and Panerai on the show. He wears his watches on a red strap, which has become a signature look for him.

He posted a picture of the watch he was wearing for season 10 on Instagram: a new stainless-steel Rolex Daytona Reference 116500 with ceramic bezel. Instead of the normal bracelet, he had naturally swapped out for a red rubber strap.

Kevin O’Leary’s Rolex Daytona (photo courtesy Kevin O’Leary’s Instagram)

Rolex Cosmograph Daytona Reference 116500

Quick Facts Rolex Cosmograph Daytona Reference 116500
Case: 40 mm, stainless steel
Movement: automatic Caliber 4130 with blue Parachrom hairspring, approx. 72 hours’ power reserve, Superlative Chronometer certificate (C.O.S.C. plus Rolex certification)
Functions: hours, minutes, seconds; chronograph
Price: $12,400/€11,300

Quick Facts Devon Tread 1G
Case: 53 x 47 x 19 mm, DLC-coated stainless steel and 18-karat yellow gold
Movement: electronic with mechanically driven belts
Functions: hours, minutes, seconds
Price: $35,000