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Analysis: Why Is Richemont Buying YOOX Net-A-Porter Group (YNAP) Again? Hint: It Has To Do With Amazon

On January 22, 2018 Richemont announced its intent to purchase the remaining shares it doesn’t already own of online luxury retailer YOOX Net-A-Porter Group (YNAP). There’s much more to this story than just a corporate acquisition. This is as much about Amazon and how fine timepieces will be sold in the future as it is about the online sales of luxury goods between two industry giants.

What Will The Future Wristwatch Offer Millennials, Generation X, And Baby Boomers That Other Devices Cannot? A Generational Migration Of Timekeeping Examined

How many years before we even start to recognize what the most popular timekeeping devices over the last 70 years were? Another 20 years? Forty? Who will use timekeepers? And for what purposes? What will they look like? I posed these questions to a few top watch industry professionals; their replies were perhaps surprising.