Tool watches continue their evolution among the watch industry’s most luxurious and coveted brands. Here, Chris Malburg explores where their evolution has gone and might still go.
About Chris Malburg
I began my professional life as an investment banker in Los Angeles, but I became a writer just as soon as I could thanks to Stanford’s writing school. With four million words in print spread over magazine articles, 28 business and finance books, and four novels (the latest, Man of Honor, came out in January 2017), you’ve got to love the art to survive.
On January 22, 2018 Richemont announced its intent to purchase the remaining shares it doesn’t already own of online luxury retailer YOOX Net-A-Porter Group (YNAP). There’s much more to this story than just a corporate acquisition. This is as much about Amazon and how fine timepieces will be sold in the future as it is about the online sales of luxury goods between two industry giants.
Chris Malburg set out to buy his wife a watch. After many happy years of marriage to a lovely woman it was time. He knows enough about her and her tastes to take the leap. Or does he? If you’re a female reader you probably already know this ends badly. If you’re a guy, keep reading. Showing up is 80 percent, and you just showed up.
People buy everything – from toasters to cars and, of course, timepieces – for every kind of reason. In this article, Chris Malburg consults three of the savviest watch retailers he knows to help explain the behavior patterns of customers considering a watch purchase.
How many years before we even start to recognize what the most popular timekeeping devices over the last 70 years were? Another 20 years? Forty? Who will use timekeepers? And for what purposes? What will they look like? I posed these questions to a few top watch industry professionals; their replies were perhaps surprising.