Entries by Tim Mosso

The Golden Age Of Rolex Movements Part III: Branding vs. Breakthroughs In Recent Years

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The last two decades have witnessed regular Rolex engineering advances, often in plain sight and in rapid succession. Despite these developments, Rolex remains a brand defined not by movements but by continuity, model families, and the Rolex image itself. Tim Mosso thinks that the root of Rolex’s soft-pedaled reputation for movement virtuosity lies in the company’s own branding strategy. That and more in this third installment of Rolex’s history of movement technology.

‘Arm’s Length Architecture’: Building Blocks To Watchmaking As Exemplified By Some Of Today’s Wristwatches Including Urwerk, Nomos, Mido And Girard-Perregaux

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SIHH 2019 provided an instructive example to Tim Mosso of architecture’s low-key role in watch design relative to well-worn tropes. For him it was the third year in a row that parts of Geneva’s Palexpo felt like a Southern California cars-and-coffee event. But there are a few watch brands that do architecture well, and Tim takes a closer look at some of them here.