From the public’s perspective, Rolex’s surge into its movement revolution began with the now anachronistic-sounding Basel 2000 World Watch, Clock, and Jewelry Show. But the evidence of a long-term engineering campaign was mounting at the patent office and in the dealers’ showrooms as this article by Tim Mosso highlights.
If you want to love Rolex, but you love mechanical movements more than you love watch brands themselves, rejoice: Tim Mosso thinks that we are living in the halcyon days of Rolex movement innovation and shares a few well-illustrated technical and movement highlights right here.
When Rolex put the Sky-Dweller Caliber 9001 in a Rolesor case in 2017 (“Rolesor” is a Rolex term for stainless steel and gold) and dropped the price down to $14,400 Chris Malburg became a player. And, as he soon discovered, so were a goodly number of other Rolex admirers. Here is why he bought this watch and what happened then.
Rolex had never called out to Joshua Munchow as a watch that he must have or that would be the pinnacle of his collection. He thinks that this is because of the downsides to it being the most widely known watch brand in the world: forgeries and overexposure abound. So what is it about 2015’s Rolex Day-Date 40 that turned him into a convert? Read on to find out.
The Rolex Milgauss, despite being one of the longest-standing offerings by Rolex, remains one of Rolex’s more under-appreciated models. Having owned a black dial 116400GV since 2016, Raman Kalra shares his thoughts on why it’s worth your consideration.
The Rolex Air-King has in the Rolex lineup since 1945, but the most significant change to the watch came in 2016 with the release of ref. 116900. The Air-King divides opinions, and Raman Kalra is one of those that doesn’t understand it. Here’s why.
Rolex Submariner or GMT Master II? This is not an easy question and veryone will have their own opinion on which of these two iconic watches is their favorite. Many considering owning a Rolex will start with these two models. Raman Kalra tries to pick his favorite.
The watch nerd that WMMT is, he rarely immediately wears his new watches, putting them aside for a few days and letting the anticipation grow. When it finally came time to wear his new Rolex, he took it out of the box and proudly put it on his wrist. And then horror struck: he didn’t feel anything, not a thing! Zilch, nada, niente! What to do?
Quentin Bufogle has never worshipped at the “Green ‘n’ Gold” Rolex altar. But the Rolex Air-King reference 116900 has always been his favorite stainless steel 40 mm Rolex and here he explains why. And why he bought one.
Rolex is one of the largest, most prominent brands in the world. Unlike many other brands of this size, Rolex is a private company and so it is somewhat opaque when it comes to hard facts about what goes on behind closed doors. But some numbers can be found online, and are used to determine roughly how many watches Rolex makes a year and how much revenue is made per model.