Gustafsson & Sjögren (GoS) Introduces Sarek And, Surprisingly, A First Ladies’ Watch
Back at Baselworld 2016, the duo known as Gustafsson & Sjögren (GoS) surprised me with a new watch named Sarek. Its most obvious element is, of course, its beautiful dial made of Damascus steel – a material I happen to be quite partial to.
As I wrote in our team’s 2016 post-Baselworld round table, after I was finished being wowed by yet another version of Johan Gustafsson’s gorgeous damascened steel on the prototype, the element of Sarek that surprised me to my core was its price: at $7,800, the duo had managed to bring this particular model into the realm of something approaching affordable for the average wearer of luxury watches.
“Johan has a unique ability to extract natural vibrant colors from his hand-forged steel, which we use in the Sarek to the fullest,” Swedish watchmaker Patrik Sjögren explains.
Sarek
This is probably why the pair decided to outfit Sarek, which is named for the most famous national park in Sweden, with the largest Damascus steel dial the boutique brand has released to date.
In contrast to the pre-production prototype seen at Baselworld 2016, the finalized version of Sarek now ready for release features several subtle new elements with design inspired by Sweden’s Viking past.
With slightly more curvature and chamfer, both the chapter ring and stainless steel case draw inspiration from Viking bracelets and brooches. The new crown’s shape resembles that of a Viking sword hilt, while its recessed stem protects it more than ever from shocks and side impacts.
“The new GoS hands are high-polished in a Dauphine finish with a center ridge bearing a closer resemblance to the Viking arrow and spear heads that inspired us when we created our first GoS hands,” Sjögren continues.
And the strap is made of moose leather specially worked to shrink its grain. “Moose leather is known to be very durable, and the treatment adds a nice luster to the highly visible grain,” says Sjögren. As an interesting aside, the Sarek National Park in Sweden’s Lapland is home to the largest moose in Europe.
That dial
Surely few aren’t moved at least a little when viewing the Damascus steel dials that Gustafsson creates. For me, that dial is pure emotion.
Gustafsson began forging his own blades in 1994, and the style that he has evolved over the past two decades mainly comprises hand-forged, pattern-welded steel.
Gustafsson’s major accomplishments include improvements and developments within a technique called Mosaic Damascus. This sees him creating detailed, abstract patterns by forging metal plates of different steel types together into one solid piece.
The Sarek dial is created from 164 layers of steel. The unusual coloring is partially achieved by tempering (controlled heating and cooling) the steel until the desired colors display. Gustafsson makes each dial completely by hand in his Swedish forge, and each is unique in pattern and color.
GoS also offers customization in a way that few watchmakers – even independent watchmakers – can do: when a client orders a Sarek directly from the workshop, he or she is presented with a selection of dials. Additionally, he or she may request coloring alternatives as desired.
For the ladies
“I’ve been working with the details on our Ladies´ Sarek,” Sjögren proudly explains. “I wanted to increase the amount of displayed dial, therefore opening up the indexes. I’ve also added a slight angle to the case interior, which adds more light to and reflections from the Damascus steel indexes.”
Screwed spring bars securing the strap is one new element, while the single lug on each side of the case gives this watch a different feel that the men’s version does not have.
Speaking of the strap, the Sarek Ladies is available on the same moose leather found on the men’s version or optionally with a high-quality calfskin strap in a choice of pastel color – which I think goes particularly well with the warm color scheme of the colorful Damascus steel dial.
“I’ve been surprised by the fact that, with a few exceptions, hardly any independent watchmakers offer ladies’ watches,” Sjögren explains his approach. “We have had occasional inquiries for a ladies’ watch almost from the very beginning of GoS. However, while Johan and I have freedom and artistic control, we also have limited development resources. I’ve felt that our design language [up to now] would have been difficult to evolve into what I’d like to see in a ladies’ watch, and just doing a smaller Nordic Seasons would not be something I’d like to do,” Sjögren continues in his usual pragmatic manner.
Sjögren also explains that he has more recently experienced real demand for a dedicated ladies’ watch. “We developed a lot of new design features for the Sarek watch; I also felt that we now had something better suited to be evolved into a ladies’ watch. So, I already had some ideas when we received requests for a ladies’ Sarek.”
And the result is magnificent . . . but then I never expected anything less.
For more information, please visit www.goswatches.com/sarek.
Quick Facts Sarek
Case: 43 x 10.5 mm, stainless steel
Dial: 164-layer Damascus steel forged by Johan Gustafsson and tempered to color; each dial is unique in pattern and color
Movement: automatic Soprod A10 caliber with GoS triskele rotor
Functions: hours, minutes
Price: $7,800 plus applicable tax
Remark: five-year guarantee
Quick Facts Sarek Ladies
Case: 31.5 x 9 mm, stainless steel
Dial: 164-layer Damascus steel forged by Johan Gustafsson and tempered to color; each dial is unique in pattern and color
Movement: automatic Soprod A10 caliber with GoS triskele rotor
Functions: hours, minutes
Price: $7,800 plus applicable tax
Remark: five-year guarantee
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‘Surely few aren’t moved at least a little when viewing the Damascus steel dials’ …. OK, I’ll own up to being the exception. To my eyes, they are garish and make the watches feel like fashion watches.
Ah, you really need to see one in person then. These are neither garish irl nor do they feel like fashion watches.
OK – one doesn’t easily get much opportunity to see them. However, I have seen a fair number of photos of their other watches and I shall stick with my opinion until some better photos make me change my mind.