Peter Speake-Marin Strips (Watches) Down As The Naked Watchmaker And A First Look at His New Website
by Ian Skellern
Peter Speake-Marin is leaving the brand he founded 17 years ago. He is contractually engaged to Speake-Marin until mid-August, but in September he plans launch a new chapter in his career as The Naked Watchmaker.
The name is a deliberate misnomer as it will not be the watchmaker that gets naked, but rather the watches.
At its core, Speake-Marin’s new website is intended to be a horological encyclopedia, stripping down watches in six categories: mechanical marvels, movements, pocket watches, independents, mainstream brands, and vintage watches.
Each category will comprise a brief introduction to the brand and a description of the watch or movement that will allow you to click the details of the watch or movement for more information.
The information provided is not going to be so technical as to be impenetrable to a wide audience, but it will contain enough details to inform and educate those interested.
The idea is that anybody can go to the website and learn something in an easy and enjoyable way.
As Speake-Marin explains, “My goal is for this website to become the go-to for anybody who wants to buy a mechanical watch or wants to learn more about watches.” He will cover a broad spectrum of categories in terms of quality and price.
Speake-Marin will be using his own photos − he’s become quite an accomplished watch photographer − and will be providing factual information, not subjective comments and opinions.
I’ve had the pleasure of knowing Speake-Marin for around 15 years now (he is nearly a neighbor) and have never seen him so excited about the future. While it was tensions in the direction of the Speake-Marin brand that motivated him to leave, as soon as that difficult decision was made he knew it was the right one.
Speake-Marin is approaching his fiftieth birthday and, wondering if this might be a midlife crisis, I asked him if he felt the desire to buy a Harley-Davidson. He sheepishly admitted that he had been looking at wild wind-in-your-hair two-wheeled transport . . . a Vespa.
A Naked Watchmaker on a Vespa, now that’s a viral marketing campaign!
“What I have always loved, ever since my formative time at Somlo Antiques in London, is imparting knowledge, teaching. And this is my way of doing that. This is the right time,” he told me.
You can subscribe to be notified when The Naked Watchmaker website launches by adding your email at www.thenakedwatchmaker.com.
P.S. This is the first time Peter Speake-Marin has publicly shared any screenshots of The Naked Watchmaker and I know he is curious as to what you think, so please don’t hesitate to leave your comments below. But please do bear in mind that the website is still under the early stages of construction and is missing details (including the navigation bar).