Founded in 1865 by Auguste Lebeau in Liège, Belgium, Lebeau-Courally was then first and foremost a high-end hunting rifle manufacturer. So how did it get to the watch sector? Read on to find out.
About Benjamin Teisseire
I love life and all its true pleasures.
I started my career in the world of fine champagne as an international business developer, first in Switzerland, then Europe, and finally in New York with Rémy Martin for five years.
Back to Paris after that, I moved to the field of electronic components, working 13 years in that industry, internationally developing two firms as their sales director.
Then the urge to reconnect to my inner passions led me to study luxury strategy at HEC Paris to become both a journalist specialized in watchmaking and luxury strategies and a consultant for luxury brands in watchmaking, jewelry, and luxury cosmetics and grooming products.
The first Manufacture Royale was founded during the Age of Enlightenment by French writer, historian, and philosopher Voltaire (1694–1778). Launched in 2010, the modern Manufacture Royale inherited Voltaire’s independent spirit: the aim was to create a brand ahead of its time while expressing the same sort of offbeat humor the great poet was famous for.
Romain Gauthier, the young owner and founder of the independent luxury watch brand of the same name, has worked in horology all his adult life. This fact is not inconsequential: it explains the basis for his vision of watchmaking, which starts with the “ingredients” of a watch: the components themselves.
If Apple sold 10 to 12 million smartwatches in its first year, as estimates show it has, the revenues generated would be around $4 to $5 billion. This figure comes close to Rolex’s revenue, the number one watchmaker in the world! Does this make Apple one of the biggest watchmakers in the world? Not quite.