Entries by Ian Skellern

The Watch That Changed My Life: The Jean Daniel Nicolas Two-Minute Tourbillon By Daniel Roth – Reprise

Many watches hold a special significance for their owners: some may be a powerful emotional reminder of an esteemed person, place or event, while others the long-searched-for keystone in a valued collection. There are watches that generate a smile just by thinking about them and a few have even changed lives. Ian Skellern shares the story of a watch that changed his life.

Urwerk And The Gustave Sandoz Clock That Doesn’t Tell The Time – Reprise

In Einstein’s Special Theory of Relativity, the great man introduced the concept of “spacetime: henceforth, space by itself, and time by itself, are doomed to fade away into mere shadows, and only a kind of union of the two will preserve an independent reality.” Which segues nicely into the discovery of a clock by Gustave Sandoz that doesn’t tell the time: it tells distance.

Winners & Losers In The Watch World Of 2021 And Beyond: There Will Be Fairs, Jim, But Not As We Knew Them

The point of the large watch fairs is (or was) the sheer scale of their visitor numbers. In no other venue can brands meet with so many clients, collectors and press, and vice versa. If a large fair is limited in visitor capacity by health restrictions, can it still dominate the launch cycles of big brands? Ian Skellern examines likely winners and losers of the brave new world of exhibitions in 2021.

Watch Brand Marketing And Communication Teams: Here Are 3 Relatively Easy Steps That You Can Start Taking Right Now To Maximize Your Efficiency (And Sales)

In the old, pre-COVID-19 watch world, the far-too-prevalent low standard of press material supplied by brands to journalists was amply counterbalanced by the sheer number of journalists and collectors around the world supplying lots of hands-on, third-party information, opinion, and photography. Now that’s gone, so it’s time for brand marketing and communication teams to lift their games. Ian Skellern shares three easy ways how.

To Mr. Jean-Christophe Babin, CEO of Bulgari: Geneva Watch Days In August 2020 Isn’t Optimistic, It’s Delusional!

“Dear Mr. Babin, I’m speaking as a fan, but you are sure making it difficult. It gives me no pleasure to take shots at you like this, but if you keep standing up and saying these things, I’ll keep rebutting you,” Ian Skellern begins his second open letter on this subject . . .

Why We Will Keep Writing About Watches You Can’t Afford, And Why You (Hopefully) Will Continue To Read This Under The COVID-19 Cloud

Have you seen the prices of high-end (and not so high-end) wristwatches? Crazy! None of us can afford the watches that we want, and the world economy is tanking. So in the middle of the coronavirus crisis why are we still publishing pointless stories about watches and why are you still reading them? Ian Skellern shares his theory here.

Breguet Classique 5177 Deconstruction: What The Naked Watchmaker Didn’t Reveal – Reprise

The Naked Watchmaker (TNW), aka Peter Speake-Marin, does a series of deconstructions of a broad selection of modern Breguet watches and movements, starting with the Classique 5177, a relatively simple (for Breguet) three-hand dress watch with date. Here Ian shares a few details that The Naked Watchmaker didn’t reveal.

Open Letter To Bulgari CEO Jean-Christophe Babin: I’ve Cancelled My Geneva Watch Days 2020, Now It’s Your Turn (But You Should Have Been First)

Despite feeling that Geneva Watch Days was wrong, hope, stupidity, and self-interest prevailed enough to cause Ian Skellern to hold off on canceling his accommodation in Geneva previously booked for the now-canceled Watches & Wonders 2020. He was hoping organizing brand Bulgari would cancel the event first and take the decision and uncertainty out of his hands. But it didn’t. Now’s the (well-overdue) time to say bye-bye to Geneva Watch Days 2020 in his opinion.

Geneva Watch Days 2020 Is On: Good News Or *Covid-19 Cough* Desperate, Short-Sighted, Money Grab?

Ian Skellern’s feelings regarding the rapid series of announcements of watch events like the cancellation of Watches & Wonders and Baselworld as well as the full-steam-ahead project Geneva Watch Days have been equally quickly undulating: from initially being enthusiastically for, Ian ended feeling against Geneva Watch Days. Why put anyone’s health at risk, especially with perhaps little in return but a few photos and a persistent cough? But it is a tough call.