In this first of a short series called “History of Ferrari Watches,” Elizabeth Doerr takes a look into the Panerai collaboration, which took place between 2005 and 2010. Start your engines!
Ferrari had already teamed up with quite a few different watch brands to feature the Prancing Horse logo on the wrist: Cartier, Girard-Perregaux, and Panerai are forces to be reckoned with, yet it was Hublot who enjoyed the greatest success in partnering with the famed car brand from Maranello. And Martin Green thinks that this might be the most successful car/watch partnership that the industry has seen so far. What do you think?
Enzo Ferrari liked watches. And as Ferrari became more successful, merchandising became a thing. To protect both the name and reputation of his brand, Enzo struck a deal with Cartier that led to the Ferrari Formula collection by Cartier. Here Martin Green goes quite in-depth with the subject, even raising a holy ghost.