A long, long, time ago, before electronic computer and console games (if you can possibly imagine back that far), people used to play what were (and still are) called board games.

One of the most well-known board games of all is Monopoly. The early game, which was invented in the USA, was based on the Atlantic City Boardwalk in New Jersey, and the most sought-after bit of prime real estate in both real life and in the game is called Boardwalk.

A Monopoly board with a London theme; Mayfair is at bottom left beside “GO”

The British version of Monopoly features areas and streets of London, and the equivalent piece of prime real estate to Boardwalk in both real life and in the game is Mayfair.

Mayfair has the highest concentration of five-star hotels in London, and it is obviously the place to be if you are a high-end brand.

Mount Street in Mayfair is home to the Richard Mille London boutique

It’s no surprise that it took Richard Mille many years to find a suitable location for a flagship London boutique: the company was not looking for the right space in London, it was looking in the right space in Mayfair.

And in 90 Mount Street, Mayfair, London, Richard Mille found it.

Standing on the outside looking in toward the Richard Mille boutique in Mayfair, London

Like many (though certainly not all) of the luxury brands in the area, the Richard Mille boutique is relatively unassuming from the outside. However, two large, frosted images of Richard Mille’s instantly-recognizable tonneau-shaped case on the front windows provide a fairly substantial clue for those familiar with the brand.

Inside the the Richard Mille boutique in Mayfair, London

I like London; I lived there for quite a few years and like the city’s vibrancy. However, there is nothing quite like closing a door on the mad rush of the outside world to appreciate the instantly relaxing smell of leather and wood.

Display cases containing the Yohan Blake models – RM 59-01 left and 61-01 right – at the Richard Mille boutique in Mayfair, London

The Richard Mille RM 60-01 Regatta Flyback Chronograph, which can also be used as a compass

There’s that . . . and then there are the watches.

The RM 029 All Grey Yellow Flash is available exclusively though Richard Mille boutiques

It isn’t easy to find a fairly comprehensive range from the Richard Mille collection, and the London boutique is worth a visit just for that.

The Richard Mille London boutique doesn’t just have an excellent range of watches, there are also a multitude of straps in every color to choose from

But there’s more. The boutique also has quite a few models that are either exclusive to the Richard Mille boutiques or are simply extremely rare.

Richard Mille RM 057 Tourbillon Dragon Jackie Chan

And while it is easy to get lost and submerge all concentration and focus on the watches in the display cases, if you step back and look carefully at the furnishings it quickly becomes evident that the same attention has gone into the small (and large) details of outfitting the boutique itself as goes into the watches.

Inside London’s Richard Mille boutique looking toward the front; note the curved shape of the display cases

Display cases at the Richard Mille boutique in Mayfair, London; look at the shape of those handles under the displays

If you are in or visiting London and like high-end, contemporary watchmaking, I highly recommend a visit to the Richard Mille boutique. I do suggest making an appointment, though.

This red gold Boutique Edition RM 033 is a limited edition of just 10 pieces

The colorful Richard Mille RM 61-01 ‘Baby Blake’

Contact Details
Richard Mille Boutique
90 Mount Street, Mayfair, London W1K 2ST
Tel. : +44 (0)207 1234 155