Richard Mille recently opened a new boutique in the French capital city – just in time for Roland Garros 2015 and to underscore the introduction of the Rafael Nadal RM 27-02 (for more please see Richard Mille RM 27-02 For Rafael Nadal: The Quintessential Sports Tourbillon).

Ground floor of the Richard Mille boutique in Paris

The RM38-01 Tourbillon G-Sensor Bubba Watson with its gorgeous green bezel against the white ceramic case seems to float on air in a display case at the new Richard Mille Paris boutique

Mille decided to relocate his boutique from its previous location at Place Vendôme because he desired a larger space. The chic new location just off the Champs-Elysées, whose vicinity is also home to Christie’s and several art galleries in addition to luxurious high fashion boutiques, showcases the now quite substantial collection well.

The Richard Mille Paris boutique’s VIP area

The spacious boutique boasting just about 200 square meters at 17 Avenue Matignon has two very different floors to accommodate visitors: the street-level floor showcases the timepieces, while downstairs VIP guests can be treated to private showings while relaxing with a cigar and a glass of fine French champagne.

The street level floor showcases just 41 watches, but in a very attractive manner, allowing each one real space to unfold.

The new Richard Mille boutique in Paris includes a walk-in humidor stocked with several champagnes handpicked by Mille

Taking the stairs past the watchmaker’s bench to the lower level, we enter a much different atmosphere. It is hard to miss the large humidor dominating the center of the room. Perusing its contents, I was astonished find approximately 20 different types of cigars and several different champagnes . . . all handpicked by Richard Mille himself.

Interior decoration

While the interior of the boutique with its ultra-friendly and multilingual staff looks much like the other Richard Mille boutiques, this new space represents the “beta version” of an element the others don’t yet have (but will soon): woven metal wall coverings that act like wallpaper and are very visually interesting and silky to the touch.

An eye for detail: metalized wallpaper by Sophie Mallebranche and door handles that resemble one-half of the famous Richard Mille tonneau-shaped case

This metalized wallpaper was created by famous interior decorator Sophie Mallebranche, who also designed the drapes for the new look of the nearby Plaza Athénée, which is Mille’s favorite hotel.

Black orchids and roses: the beautiful décor of the new Richard Mille boutique in Paris boasts meticulous attention to detail

Flower arrangements containing black orchids complete the superb, elegant atmosphere of the new boutique.

Watches on display

After explaining to me that his creations for women have been selling very well, the boutique makes it obvious that Mille currently puts a solid focus on his feminine timepieces.

As of the boutique’s opening in May 2015, this location was the first to have received the brand-new RM 07-01 with the freshly designed diamond-set bracelet. And the first serial RM 07-01 in its new brown ceramic incarnation.

A unique Richard Mille RM 07-01 with Art Deco-style jeweled case at the brand’s Paris boutique

The incredible Richard Mille RM 57-01 Phoenix & Dragon Jackie Chan at the brand’s Paris boutique

One very rare men’s watch that happened to also be on display the day I was there was the RM 57-01 Phoenix & Dragon Jackie Chan model, which features an engraved depiction of intertwined phoenix and dragon creatures in gold atop the timepiece’s titanium base plate. This wristwatch was co-designed by Jackie Chan.

The Richard Mille RM 011 Yellow Flash at the Paris boutique

Also found during my visit to the Paris boutique: the new RM 011 Yellow Flash automatic flyback chronograph, whose high-tech case is crafted in black TZP-N ceramic and NTPT carbon fiber.

For a live tour of the boutique, check out this video above by The Watches TV.

For more information, please visit www.richardmille.com.