Swatch Group Gets Serious About Connected Watches, Plans Launch Of New Products Late 2018
Swatch Group and CSEM (Swiss Center for Electronics and Microtechnology) announced on February 5, 2017 that the two entities have collaborated to develop a Swiss made “ecosystem” for “connected objects.”
The two companies, which have been long-time partners, have focused on a new tailor-made system for small connected devices – first and foremost watches.
CSEM promises that the new system prioritizes absolute data protection thanks to the operating system’s independence. It also promises that the system will have very low energy consumption and primarily use Bluetooth as its transmission technology.
Finally, the partners promise that the system also prioritizes durability, thereby countering the way that today’s consumer electronics companies plan the (short) shelf life of their products in order to maximize profits.
This new “ecosystem” comprises an operating system, integrated data processing and transmission circuits, and development tools enhanced to increase security and boost self-sufficiency.
“This will be the first time that such a holistic approach has been used anywhere in the world for connected objects. We are aiming to launch the first products by the end of 2018,” a press release from CSEM related.
The Swatch Group, which holds shares in CSEM, contributed in particular expertise in micro batteries and integrated circuits through its subsidiary companies Renata and EM Microelectronic respectively.
CSEM and Swatch Group have collaborated often in the past, most famously on the development of silicon components and integrated circuits, research that began jointly with other interested parties such as Rolex and Ulysse Nardin. Each of these companies has continued along its own individual path in terms of production and use, however.
CSEM’s goal is to develop and transfer knowledge to industrial sectors; in achieving this goal it works with up to 150 private commercial companies each year. CSEM is located in the heart of Neuchâtel.
Also published on Medium.