HYT has always been a brand of oversized watches, often with over-the-top designs as well. Launched initially in 2012, they had a bumpy road, bumpier than most brands during those years. This is all due to the brands’ dedication to indicating time with fluids.

While an incredibly novel idea and very well executed by HYT, this technology requires quite some space, meaning you can’t make smaller watches.

HYT fluid technology

It is a bit form-follows-technology, but HYT has always used it to its advantage by highlighting the unique aspects of the mechanical fluid time display or by adding complications in a highly (visually) impactful way. Great watches that always draw attention and which are a lot of fun to write about, but you also need to sell them.

With their fluid technology, HYT has created a powerful niche, but the size of the watches naturally limited its potential clientele: even those who wanted one and could afford it might not have bought one because they are simply too large for their wrist.

Yellow HYT Colorblock H1 on the wrist

Less of a good thing is actually more

While HYT might have had a bumpy road throughout its existence, it has always had people who kept believing in it and fine-tuned its offerings to make the most out of the market. It’s a bit like Aston Martin which also struggled for most of its existence, all while producing some pretty cool cars.

HYT Moon Runner Red Magma

HYT has put its finger on the market pulse again and decided to go in two directions. With the Conical Tourbillon and Moon Runner, they continue to make oversized, highly complex statement pieces, with a lack of a better word. Watches that are like an amusement park ride for the wrist, with almost too much to look at, but also highly addictive.

HYT T1 Titanium Slate on the wrist

On the entirely other side of the spectrum is now the T1 series, as sober as a HYT has ever been before, as well as smaller.

HYT T1 5N Gold Titanium Deep Blue

————————————————————————————————————–