New Release: M.A.D.EDITIONS M.A.D.2 by Eric Giroud with Bi-Directional Jumping Hours- Is Max Büsser creating an Affordable Opus series?

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If the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. Born from the mind of Eric Giroud – designer, rebel, and longtime MB&F Friend – this timepiece is a love letter to the wild, electrifying spirit of 1990s club culture.

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Omega Speedmaster Moonwatch: The Making of an Icon

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Sergio Galanti takes a look at the story behind the Omega Speedmaster Moonwatch to learn how this iconic watch was created.

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How a Mechanical Watch Works with Simple to Understand Animations

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In theory, a mechanical watch is very simple: it’s ‘simply’ a spring (the mainspring) unwinding at a constant rate with hands attached to gears that rotate as the spring unwinds. Easy! Ian Skellern highly recommends anyone at all interested in mechanical watches to watch this video as it clearly highlights how a mechanical watch works.

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