In this non-chronological multipart series called “History of Ferrari Watches,” Elizabeth Doerr takes us through a comprehensive look into the Girard-Perregaux Pour Ferrari collaboration, which took place between 1993 and 2004 and culminated in the Girard-Perregaux Pour Ferrari Tribute to Enzo Ferrari Tourbillon with Three Gold Bridges perpetual calendar chronograph.
Enzo Ferrari liked watches. And as Ferrari became more successful, merchandising became a thing. To protect both the name and reputation of his brand, Enzo struck a deal with Cartier that led to the Ferrari Formula collection by Cartier. Here Martin Green goes quite in-depth with the subject, even raising a holy ghost.
In this first of a short series called “History of Ferrari Watches,” Elizabeth Doerr takes a look into the Panerai collaboration, which took place between 2005 and 2010. Start your engines!