If you’ve been watching the 2022 Australian Open (as Elizabeth Doerr has), you may be wondering about the prominent watch seen on Rafael Nadal’s right wrist (he’s left-handed), which has been a constant companion no matter what he’s doing – even while playing his grueling matches on court. It’s a Richard Mille RM 27-04 with an innovative mesh tennis-string-style “plate” as Elizabeth explains here.
The quintessential sports tourbillon, the Richard Mille RM 027 RN, officially debuted at the 2010 French Open on the wrist of that year’s champion, Rafael Nadal. It was specifically created to stand up to the punishment of the tennis court. Then Richard Mille introduced the RM 27-02, which is even more high-tech, mechanically resistant, and expensive than the first edition. Read on to discover why.
GaryG debates the whys and wherefores of celebrity ambassadors and what they may (and may not) bring to the communication of a watch brand.
The Mutua Madrid Open is a young tournament; it crowned just its thirteenth winner on May 11, 2014. This winner happens to be world number one Rafael Nadal. And Nadal was wearing an evolution of the groundbreaking ultra-light RM 027. In lightness as in its $690,000 price tag, this watch breaks all kinds of records.
The quintessential sports tourbillon, the Richard Mille RM 027 RN, officially debuted at the 2010 French Open on the wrist of that year’s champion, Rafael Nadal. It was specifically created to stand up to the punishment of the tennis court. Now Richard Mille introduces the RM 27-02, which is even more high-tech, mechanically resistant, and expensive than the first edition. Read on to find out why.
A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.
Just about every top tennis player can boast a significant watch sponsorship. Just about everyone that is, except for the one who knows the most about timepieces: world number six Tomas Berdych.
The Mutua Madrid Open is a young tournament; it crowned just its thirteenth winner on May 11, 2014. This winner happens to be world number one Rafael Nadal. And Nadal was wearing an evolution of the ground-breakingly ultra-light RM 027. In lightness as in its $690,000 price tag, this watch breaks all kinds of records.