Entries by Martin Green

Chopard And The Mille Miglia: How An Event Became A Pillar For An Empire Across 30 Years

The Mille Miglia has become part of Chopard’s DNA – to such an extent that the event has not only become one of the nominal pillars of the brand’s collection but an icon in its own right. The Chopard Mille Miglia is one of those chronographs that has obtained a prominent position in its market, with an appeal going far beyond being associated with a high-profile event.

IWC Mark XVIII Top Gun Miramar: Setting The Story Straight

When it comes to pilot’s watches, IWC pretty much coined the term. However, as Martin Green reports, where the former IWC Top Gun watches were generally well received, the Top Gun Miramar changed things up a bit, and the result was far more polarizing. Find out much more about the histories of Top Gun, Miramar, and IWC pilot’s watches in this story.

Schwarz-Etienne Ode Au Printemps: A Buzzzzy Limited Edition Done (Almost) Right

A trilogy of three watches make up the Schwarz-Etienne Ode au Printemps set and there will be ten sets only. Two of the trilogy feature tourbillons, yet Martin Green’s favorite, the Roswell, comes without. And these beautifully executed timepieces raise awareness for one of the most important natural disasters our world currently faces: decreasing bee populations.