Tudor ambassador David Beckham

Celebrity Brand Ambassadors, Are They Really A Good Fit For Watch Brands? (Video) – Reprise

The Watches TV founder Marc-André Deschoux shares his thoughts on celebrity watch brand ambassadors, starting with Tudor and David Beckham, which he personally felt was counterproductive: so much so that the announcement pushed him to not make a Tudor purchase he was leaning toward.

Dunhill Icon Elite: A Scent For The Modern Gentleman

Dunhill has been producing fragrances since 1934, soon gaining quite a reputation. Aimed at the higher end of the mass market, that’s where we find Dunhill’s aptly named Icon Elite cologne line. Martin Green explains how it measures up right here.

Regulator of the Bovet Braveheart Tourbillon with cylindrical hairspring

Top-Secret: The World Of Bovet Hairsprings (Video) – Reprise

Only a handful of producers are able to make hairsprings, most of which are large-scale industry suppliers. But a few watch brands manufacture their own using recipes and processes they keep close to their hearts. Bovet is one of these rare few manufacturers. Take a walk through the factory here thanks to The Watches TV, one in which cameras are usually not allowed.‎

Parmigiani Kalpa Kalparisma Snow: The Scintillating ‘Icy’ Setting Is The Star

The curved edges of the case of the Parmigiani Kalpa Kalparisma Snow ensure that, whatever the angle or direction, there are always diamonds catching light and reflecting it back as a bright galaxy of scintillating fires. It’s the incredible expanse of sparkle that makes snow-set watches so extraordinary, and this new watch is a prime example.

Reader Asks: Where Are All The Watches For Children?

The longer Quill & Pad reader Thomas enjoys the world of watches, the more people he meets, and the more collectors he talks to, the more he asks himself, “Why don’t we include children, children’s watches, and pay more attention to this group of potential collectors and customers to ensure the future?”

My Top 5 Favorite Watches With Helical Hairsprings

Out of all the “traditional” styles of hairsprings, the helical hairspring is Joshua Munchow’s favorite because it adds three-dimensionality to the watch. These oscillators are so rarely seen that if you are only aware of five watches with helical hairsprings you already know a significant portion of the modern watches using them. Here are Joshua’s favorite five.

Why Accuracy Matters To Me, And Why It Should Matter To You Too – Reprise

To mark its 50th anniversary in 2009, the International Museum of Horology in Le Locle, Switzerland launched an international chronometry competition. This effectively broke a long drought of 37 years since the last timing trial, which was held by the Observatory of Neuchâtel back in 1972. So what’s going on now?

Roger Dubuis Excalibur Huracán Performante wristshot

Roger Dubuis Excalibur Huracán Performante: Serious High-Performance Synergy With Lamborghini – Reprise

Roger Dubuis and Lamborghini have a special relationship: the watches that have so far come from this still relatively young collaboration have not only been impressive but also suck you into the world of Lamborghini without a car even being in sight. It is almost like the watchmakers at Roger Dubuis have infused this watch with motor oil and replaced the ticking of the escapement with the growl of an Italian high-performance engine. And the Excalibur Huracán Performante is all the evidence you need!

Diamonds Are Forever: Chopard Partners With James Bond In ‘No Time To Die’

Bond girls often dazzle us with their brains and beauty, but for the upcoming twenty-fifth James Bond movie, ‘No Time to Die,’ Chopard jewels are also set to do some dazzling. The Swiss brand will have some of its most stunning creations worn in the movie by Cuban-Spanish actress Ana de Armas playing Paloma, this film’s Bond girl. Martin Green fills us in on which diamonds will grace her character.

Bovet Virtuoso IX

Bovet Virtuoso IX: Double-Faced Masterpiece Featuring Tourbillon, Large Date, Second Time Zone, World Time, Plus 10-Day Power Reserve With Spherical Winding – Reprise

The Bovet Virtuoso IX combines a (double-face) flying tourbillon with two time zones, large date, an impressive power reserve of ten days, plus the brand’s patented Amadeo convertible case. What more need we say?