The rise of the internet, and the consequent evolution of the watch-watching community, has inevitably amplified the phenomenon whereby certain objects have come to exert an extraordinary hold over the collective imagination. Here, Colin Alexander Smith debunks three watch myths circulating widely and freely online and in print concerning former French president Nicolas Sarkozy’s Rolex and Patek Philippe, the Khanjar Rolex Sea-Dwellers, and what in fact Sir Edmund Hillary and Sherpa Tenzing Norgay were wearing on their wrists as they summited Mount Everest.