April 2025 WatchCharts Market Update: Demand for the Most Desirable Brands Remains Strong

The good news is that if you’re in the market for a pre-owned watch from a manufacturer that’s not Rolex, Patek, or AP, you’re probably getting a better deal today than at any point in the past five years.

Morgan Stanley-WatchCharts 1st Quarter 2025: Price Contraction Continues but at the Lowest Quarterly Rate since 2Q22

Watches prices on the secondary market have continued to decrease in 1Q with private players performing better than the listed names. Overall secondary demand remains resilient, but pricing power of the listed groups may be eroding.

WatchCharts March 2025 Secondary Watch Market Update: Omega Seamasters and Rolex Daytonas and Air-Kings Slightly Up, Patek Still Down

Out of the Big Three, Patek Philippe prices fell the most in both the past month and past year. Audemars Piguet prices were effectively flat in February, and Rolex prices rose very slightly.

WatchCharts February 2025 Secondary Watch Market Update

January 2025 saw straight declines across the board for the WatchCharts Overall Market Index which fell by -0.9%, as well as for the Rolex (-0.8%), Patek Philippe (-0.9%), and Audemars Piguet (-0.5%) indexes. These declines are comparable to what we observed a year ago in February 2024 and two years ago in February 2023.

WatchCharts December and Full Year 2024 Watch Market Update

The good news is that prices have fallen less in 2024 than they did in 2023 or 2022.We probably haven’t seen the secondary market represent this much value-for-money since before COVID.

Watchcharts November 2023 Secondary Watch Market Update

With the Overall Market Index now at a two-and-a-half year low, the broad-based nature of the declines across the market continues: Rolex prices are now also at a 30-month low, while Patek Philippe has hit a 26-month low, and Audemars Piguet is at a 27-month low.

WatchCharts September 2024 Watch Market Update: First Positive Trend Up this Year + Best Green Rolex Submariner

The WatchCharts Overall Market Index saw a positive trend in September, rising 0.8% compared to the previous month. The last time we reported a positive trend was for the month of December 2023, when the market likely saw a boost due to the holiday season.

WatchCharts September 2024 Watch Market Update: Patek Philippe Aquanaut Holding Value, TAG Heuer Less So

The WatchCharts Overall Market Index saw its largest monthly drop so far this year in August, losing 1.0% of its value. The last time we reported this index losing more than 1% of its value in a single calendar month was in November 2023. 

WatchCharts August 2024 Watch Market Update: Spoiler Alert, The News Isn’t Good, But There’s 6 Watches Still Going Up

The first full month of the second half of 2024 continues to show the market in decline. The WatchCharts Overall Market Index lost 0.8% in July, worse than the performance in June.

WatchCharts July 2024 Watch Market Update: Secondary Watch Market Prices Continue to Decline, Rolex Yacht-Master Hides Great Value

Through the second quarter of this year, Watchcharts has noticed that many brands at around the $5,000 to $10,000 price point on the secondary market have seen accelerated market price declines.