Ever since Chopard co-president Karl-Friedrich Scheufele created the Ferdinand Berthoud brand Martin Green has been a fan. Here Martin shares impressions from a recent visit to the boutique brand’s workshop in Fleurier.
The first timepiece to emerge from the new Ferdinand Berthoud brand is called FB 1. “It has to be something special,” said the man behind the reborn brand, Chopard’s Karl-Friedrich Scheufele. And special it was: so special that the FB 1 took the Aiguille d’Or, the top prize at the 2016 GPHG. Read on to discover why.
The first timepiece to emerge from the new Ferdinand Berthoud brand is called FB 1. It is intended as a natural continuation of the work accomplished by Ferdinand Berthoud. “It has to be something special,” said the man behind the reborn brand, Chopard’s Karl-Friedrich Scheufele. “It’s a big responsibility to make the first Berthoud wristwatch meaningful and contemporary.”