Richard Mille’s Luxurious Paris Boutique, Complete With Handpicked Champagnes, Cigars . . . And Full Of Rare Wristwatches
Richard Mille recently opened a new boutique in the French capital city – just in time for Roland Garros 2015 and to underscore the introduction of the Rafael Nadal RM 27-02 (for more please see Richard Mille RM 27-02 For Rafael Nadal: The Quintessential Sports Tourbillon).
Mille decided to relocate his boutique from its previous location at Place Vendôme because he desired a larger space. The chic new location just off the Champs-Elysées, whose vicinity is also home to Christie’s and several art galleries in addition to luxurious high fashion boutiques, showcases the now quite substantial collection well.
The spacious boutique boasting just about 200 square meters at 17 Avenue Matignon has two very different floors to accommodate visitors: the street-level floor showcases the timepieces, while downstairs VIP guests can be treated to private showings while relaxing with a cigar and a glass of fine French champagne.
The street level floor showcases just 41 watches, but in a very attractive manner, allowing each one real space to unfold.
Taking the stairs past the watchmaker’s bench to the lower level, we enter a much different atmosphere. It is hard to miss the large humidor dominating the center of the room. Perusing its contents, I was astonished find approximately 20 different types of cigars and several different champagnes . . . all handpicked by Richard Mille himself.
While the interior of the boutique with its ultra-friendly and multilingual staff looks much like the other Richard Mille boutiques, this new space represents the “beta version” of an element the others don’t yet have (but will soon): woven metal wall coverings that act like wallpaper and are very visually interesting and silky to the touch.
This metalized wallpaper was created by famous interior decorator Sophie Mallebranche, who also designed the drapes for the new look of the nearby Plaza Athénée, which is Mille’s favorite hotel.
Flower arrangements containing black orchids complete the superb, elegant atmosphere of the new boutique.
Watches on display
After explaining to me that his creations for women have been selling very well, the boutique makes it obvious that Mille currently puts a solid focus on his feminine timepieces.
As of the boutique’s opening in May 2015, this location was the first to have received the brand-new RM 07-01 with the freshly designed diamond-set bracelet. And the first serial RM 07-01 in its new brown ceramic incarnation.
One very rare men’s watch that happened to also be on display the day I was there was the RM 57-01 Phoenix & Dragon Jackie Chan model, which features an engraved depiction of intertwined phoenix and dragon creatures in gold atop the timepiece’s titanium base plate. This wristwatch was co-designed by Jackie Chan.
Also found during my visit to the Paris boutique: the new RM 011 Yellow Flash automatic flyback chronograph, whose high-tech case is crafted in black TZP-N ceramic and NTPT carbon fiber.
For a live tour of the boutique, check out this video above by The Watches TV.
For more information, please visit www.richardmille.com.