10 Affordable Alternatives to Iconic Watches like the Rolex Submariner and Omega Moonwatch: The Lightweight Heavyweights!

A few brands and watches stand high above the rest. They are known to almost everyone and have become icons. Watches of this stature are not cheap, however, there are alternatives out there that are as compelling in their own right for a fraction of the price. 

Why I Bought It: Rolex Air-King “Bloodhound” Ref. 116900

Quentin Bufogle has never worshipped at the “Green ‘n’ Gold” Rolex altar. But the Rolex Air-King reference 116900 has always been his favorite stainless steel 40 mm Rolex and here he explains why. And why he bought one.

The Unintentional Watch Collector: An Unplanned Watch Collection Spanning Eight Decades – Reprise

Colin Alexander Smith never set out to collect watches; in fact, he suspects that deep down he aspires to being a one-watch guy. He has only bought himself a new watch on two occasions in his life. Nevertheless, through a combination of new and used purchases, gifts, hand-me-downs, and inherited pieces, Colin has managed to accumulate a selection of watches that rather neatly spans eight consecutive decades of the twentieth and twenty-first centuries. Find out what is behind each of these watches remaining in Colin’s collection right here.

Why I Bought It: Collector Quentin R. Bufogle And His 2006 Omega De Ville Chronoscope Chronograph – Reprise

If you would’ve told Quentin R. Bufogle six months ago that he’d pass on a Breguet Type XX in favor of an Omega, he might’ve thought you were crazy. What changed his mind? Granted that in terms of sheer aesthetics, it ticks all the right boxes for him. But there’s much more to it.

Why I Bought It: Louis Erard X Alain Silberstein Chrono Monopoussoir

When the 2023 set of Louis Erard X Silberstein watches came out, GaryG wasn’t entirely certain they were for him. Happily, he had the opportunity to see the Monopoussoir at his favorite local dealer, and within minutes had decided to take it home.

Why I Bought It: Vintage Rolex Day-Date Reference 1803 – Reprise

Sometimes with watches it’s like it is with pets: you don’t choose them, they choose you. When Martin Green strapped on this vintage Rolex Day-Date quite by accident, everything fell into place for him. Here he explains how and why he bought it.

Why I Bought It: Collector Koen Simon And His IWC Reference 504 ‘Türler’ – Reprise

Every day Koen Simon looks out for special watches, and a couple months ago he noticed an IWC on an online marketplace that looked rather odd because of three things: the shape of the case, the dial, and a “Türler” signature. So he investigated the history of this beautiful watch and now shares his rather personal love story with it here.

Why I Bought It (The Day Before It Was Discontinued): Rolex Oyster Perpetual 39 With White Dial Reference 114300 – Reprise

After years of consideration, Bhanu Chopra took the plunge and bought both a Rolex Oyster Perpetual 39 mm and a Submariner Reference 114060. And less than 24 hours after finally taking ownership of them, Rolex discontinued both watches! Here he shares the story of how it all went down. Spoiler alert: he couldn’t be happier!

Why I Bought It: Nomos Ahoi Ref. 552 – It’s Both Relatively Affordable And Very Versatile

Sometimes the right watch has a way of finding you instead of the other way around. And that happened to Marin Green with a Nomos Ahoi Ref. 552.

How Watches are Made – the Engineering of Watchmaking by John McGonigle (Video)

Master Watchmaker John McGonigle of Oileán Watches, in the first of two presentations, gives a brief history of the development of watches and how they were initially made, their progression to precision instruments, the industrialisation of watchmaking, how modern techniques and materials have been adapted and how current hand-crafted watches fit into all of this.