Longines Heritage Avigation over Day and the Dawnstar by Herbert James Draper (image courtesy @thehealer74)

What Makes Up The Soul Of A Watch: A Contemplation (And You Will Not Want To Miss The Imagery!)

Why watches? Ask what makes a watch enthusiast tick and the idea of the “soul” of a watch might well feature in the response – the idea that something elevates the watch from a cold object of engineering to something of greater import. Here Ryan tracks “soul” down and gets contemplative on its nature along with some very special imagery.

Vintage LeCoultre Galaxy

How, When, And Why Diamond-Set Watches For Men Were Commonly Accepted And The Importance America Played

Post-war United States boasted unique market conditions that allowed for diamond-set men’s watches from a variety of brands to thrive. Martin Green takes us on a journey to discover how and why diamond-set watches became part of the American Dream.

Schofield + Cudd leather weave strap

Imaginative Watch Straps By Schofield + Cudd Profess The ‘Art Of Strappage’

Quill & Pad contributor Simon Cudd has seldom worn a standard original strap on any watch he has ever owned. He has now teamed up with Giles Ellis, founder of Schofield Watch Company, to create original, bespoke straps under the name Schofield + Cudd.

The caliber 3500 movement visible through the display back of the Vacheron Constantin Harmony Ultra-Thin Grande Complication Chronograph

Automatic Watches Are For Watch Enthusiasts: A Counterpoint Here’s Why

Connoisseurs, as I wrote previously, want to connect with their watches, desiring an object to behold and cherish for its beauty, rarity, or complexity. Enthusiasts, on the other hand, like to wear their watches, use their watches, and maybe even abuse their watches when they utilize them as the tools they are.

Tudor ambassador David Beckham

What’s The Deal With Celebrity Brand Ambassadors? Are They Really A Good Fit For Watch Brands? (Video)

The Watches TV founder Marc-André Deschoux shares his own thoughts on brand ambassadors, starting with the Tudor/David Beckham association, which he personally felt was counterproductive: so much so that the announcement pushed him to not make a Tudor purchase he was leaning toward.

Audemars Piguet Royal Oak Chronograph in stainless steel with blue dial

Are You Crazy? You’d Pay How Much For A Watch?

Here is an entertaining little story about me, my Audemars Piguet Royal Oak, and a bunch of guys around a poker table – a story I’m sure many watch guys and gals can relate to.

Some Friends’ Rolexes as Seen at a Recent Group Lunch

Why I’ve Never Owned A Rolex – And Why I Might Yet (Update: I Do Now!)

Once in a while on the collector forums, a question is posed: is there anyone in the collector community who has never, ever, owned a Rolex? As a general rule, respondents to these queries tend to express disbelief that such a creature could possibly exist given the quality and ubiquity of the brand’s watches. Well, folks, I’m here to tell you that such people do exist, and that I’m one of them. How could it be?

Parting shot: Patek Philippe New York 2017 Special Edition Reference 5531 in pink gold limited to five examples in each dial shown

You Are There: Patek Philippe (And Virtually Everyone Else) Comes to New York, A Collector’s View

New York, New York! Teeming metropolis, center of commerce and culture, and for two dizzying weeks in July 2017 the epicenter of the watch-related world as Patek Philippe’s Grand Exhibition shone a spotlight on the past, present, and future of haute horlogerie. Read on to find out why I think this exhibition was so important.

S.U.F Helsinki Vetehinen by Sarpaneva

Give Me Five! Bright Colors Are So Passé: Here Are 5 (+1) Gray-Dialed Wristwatches For 2017 From Greubel Forsey, Hermès, Zenith, Carl F. Bucherer, Ressence And Sarpaneva

Each year has its own color trend, and while black and white are the “evergreen” classics, it is the myriad elegantly understated dark shades of gray that seem to be setting the tone in 2017.

Custom De Bethune DB28 Maxichrono with retro look

How Do You Top The Sensational De Bethune DB28 Maxichrono? By Customizing It, Of Course

I love watches made by small independent artisans because they fully embody the vision of their makers, who have put blood, sweat, and tears into creating them. Among the independent brands, De Bethune is most probably my favorite. In fact, no probably about it: De Bethune is my favorite. After close to a year of thought, I finally approached the De Bethune team to discuss a customized Maxichrono. Here’s how it played out.