What is the most precious element of any watch brand? Its manufacture? Its skilled employees? Its brand ambassadors? Its boutiques? Martin Green thinks that it’s none of those, because the most important asset of a brand is its so-called DNA. Here he explains how brands better used their heritage at the 2018 SIHH.
There is no shortage of choice for powerful luxurious cruisers, which begs the question that if such incredible, every-wish-fulfilling cars exist why would you buy Bentley’s new Flying Spur? Martin Green thinks that the answer is simple: because it is a Bentley. As the new Flying Spur so elegantly illustrates.
For Martin Green, one of the true pleasures of being a watch journalist is the ability to try out watches before they even hit the market. This joy increases when the watch in question is of a rare breed like the Habring2 Perpetual-Doppel, a seldom-seen combination of perpetual calendar and split-seconds chronograph. Habring2 unites these two complications in one watch to celebrate the independent watch brand’s 15th anniversary.
Among its fragrances, Geo. F. Trumper has quite a large selection of masculine colognes, which in this age is quite remarkable. Martin Green shares his impressions of a few of them.
There is design, and then there is Porsche Design. The former is general, the latter is a distinct design language all by itself. As the name suggests, the 1919 Globetimer UTC is a world time watch – a type of watch with which Porsche Design has had significant experience, starting with the world time watch with alarm function it created in the 1990s with IWC. Martin Green thinks this latest model is the best to date.
A great ladies’ watch is all about getting the proportions right and taking extra care with the design details. At Time to Move, the Swatch Group’s 2019 replacement for Baselworld, Breguet showed us the subtle art of creating great ladies’ watches. Martin Green highlights his favorites here.
While the Air Command has been part of the Blancpain collection before, this is the first time that the brand has allowed a modern interpretation to resemble the 1950s original so closely. Martin Green thinks this is a fabulous modern reinterpretation of a chronograph that by rights should have been a classic, but never went into serial production. Find out more about it here!
Martin Green decidedly favors dress watches, but whenever there is a sports watch on his wrist there is a high probability that it is a Seamaster. So he was quite excited when Omega presented many new Seamasters during the Swatch Group’s 2019 Time to Move event. Here is a complete overview of them.
Pierce Brosnan’s personal and professional timepieces have included big names like Rolex, Cartier, Omega, Jaeger-LeCoultre, and Panerai, but also intriguingly Speake-Marin. What influence do the roles he plays have on his personal watch taste? Martin Green provides the answer.
What is the most precious element of any watch brand? Its manufacture? Its skilled employees? Its brand ambassadors? Its boutiques? Martin Green thinks that it’s none of those, because the most important asset of a brand is its so-called DNA. Here he explains how brands better used their DNA at the 2018 edition of the SIHH.