Trends rule a larger part of our lives than many of us wish to admit. Sometimes we follow trends consciously, but often we are subconsciously influenced in the choices we make. All brands perform a delicate tightrope walk, but they differ in how successful they are. Let’s take a look at how trends affect or don’t affect now-iconic timepieces.
With the recent launch of the Ferrari Portofino at the Frankfurt Auto Show, the California T will be officially retired. The Portofino is expected to set the Ferrari record straight where its entry price model is concerned: there is a lot to love here.
One of the things I like so much about MB&F is that it always goes all in! And this is why it is now one of the most-loved watch brands. MB&F doesn’t hold back – and its contribution of a unique piece Horological Machine No. 8 with original artwork by a 15-year-old artist to the 2017 edition of Only Watch is no exception.
The car industry has a vastly different approach to new cars and how to introduce them to the public. It uses a wide variety of tactics with a single goal: to ensure that when the car is ready for ordering, it will be well received by both press and consumers alike. So why don’t watch brands use the same tactic?
Many think that Louis Vuitton’s first watch was the Tambour, which was launched in 2002. However the brand actually began with a watch collection called Monterey in the 1980s. The Monterey I, an unusual world time watch designed by Gae Aulenti with alarm function, date, and moon phase, soon followed by the ceramic-encased Monterey II.
With the Grand Soir Botanic, Dior has taken the botanical theme to a whole new level, creating a miniature garden on the dial of the watch. The collection consists of just eight watches, each unique, and made using a variety of precious materials and rare techniques.
Influencers have been around for as long as humankind exists, but where in previous centuries this power was mostly in the hands of nobility, priests, elected officials, or successful entrepreneurs, it is now wielded by teenagers with a camera and an Instagram account.
While Louis Charles Breguet (1880-1955), great-great-grandson of Abraham-Louis Breguet, was best known as an aviation pioneer, he also developed and manufactured the Breguet A2 electric car.
The Louis Vuitton Escale Spin Time Black & Fire for Only Watch 2017 is even more expressive than the brand’s regular Spin Time model. Using cubes for displaying the time, the watch is powered by automatic Caliber LV 77, a manufacture movement.
The 2018 Audi R8 Spyder V10 Plus favors “top down,” so you can hear the engine much better, the engine perhaps even being the reason to purchase the Audi R8 Spyder V10 Plus in the first place: a roaring 5.2-liter V10.