Entries by Tim Mosso

Reflecting on Ten Years of the Sensational De Bethune DB28 – Reprise

It’s been more than ten years since the De Bethune DB28 won the Aiguille d’Or at the Grand Prix d’Horlogerie de Genève. Effectively the “Best Picture” at the “Oscars” of watchmaking, this recognition placed De Bethune among the elite company of Aiguille d’Or winners such as F.P. Journe, Greubel Forsey, Breguet, Audemars Piguet, A. Lange & Söhne, and Patek Philippe. A decade removed from its Hollywood ending, the DB28 remains a grail watch in every sense.

The Golden Age of Rolex Movements Part III: Branding vs. Breakthroughs in Recent Years

The last two decades have witnessed regular Rolex engineering advances, often in plain sight and in rapid succession. Despite these developments, Rolex remains a brand defined not by movements but by continuity, model families, and the Rolex image itself. Tim Mosso thinks that the root of Rolex’s soft-pedaled reputation for movement virtuosity lies in the company’s own branding strategy. That and more in this third installment of Rolex’s history of movement technology.

The Golden Age of Rolex Movements Part II: Rolex gets Complicated with Innovations and Patent Registrations

From the public’s perspective, Rolex’s surge into its movement revolution began with the now anachronistic-sounding Basel 2000 World Watch, Clock, and Jewelry Show. But the evidence of a long-term engineering campaign was mounting at the patent office and in the dealers’ showrooms as this article by Tim Mosso highlights.

A. Lange & Söhne Datograph Perpetual Tourbillon: A Machine With Heart And Soul – Reprise

The A. Lange & Söhne Datograph Perpetual Tourbillon lives up to its name. It has a date, a chronograph, a perpetual calendar, and a tourbillon. But it has more: this watch has character. Assigning human traits to a cold machine is a – romantic – fool’s errand, but it’s also irresistible in the presence of a masterpiece. A. Lange & Söhne’s warmest watch is more than a machine with a heartbeat. It has soul.