* GREAT Britain, a new campaign staged by the British prime minister David Cameron, includes a unique timepiece by Roger Smith. The products featured in the campaign will tour key global markets over the next two years and showcase the very best of what Britain has to offer. The platinum case of the GREAT Britain watch has been handmade in the best George Daniels tradition and hallmarked with “London.”

The manually wound movement is a true treat: the gold-plated, frosted-finish three-quarter plate is topped by a raised barrel bridge that has been hand-engraved with a floral pattern. A hand-engraved balance cock holds the free-sprung co-axial escapement in place.