What would a corporate acquisition of Richemont or Swatch Group look like? What players might be involved? How could this affect the watch-buying and collecting community? Chris Malburg sets out his opinion in this must-read article.
Why watches? Ask what makes a watch enthusiast tick and the idea of the “soul” of a watch might well feature in the response – the idea that something elevates the watch from a cold object of engineering to something of greater import. Here Ryan Schmidt tracks “soul” down and gets contemplative on its nature along with some very special imagery.
Deciding whether or not to restore a vintage watch is a tough decision to make. The internet is awash with tales of watches butchered by an incompetent independent watchmaker or, worse still, the brand itself. Even more confusing is deciding which options offered should be accepted. Refinish the case? Change the hands? Replace the crystal? Here is some help for you.
Trends rule a larger part of our lives than many of us wish to admit. Sometimes we follow trends consciously, but often we are subconsciously influenced in the choices we make. All brands perform a delicate tightrope walk, but they differ in how successful they are. Martin Green takes a look at how trends affect or don’t affect now-iconic timepieces.
Nothing can stir up the watch world these days quite as much the launch of a new Apple watch. For some it’s a must-have gadget, for others it just isn’t a real watch. But perhaps quartz watches face more competition from smartwatches than mechanical watches. Does quartz even have a real future?
If there were a watch enthusiasts’ encyclopedia, under “embarrassment of riches” the image might just be a side-by-side shot two of contemporary watchmaking’s great complicated pieces: the “mighty” A. Lange & Söhne Double Split and Patek Philippe’s Reference 5370P split-second chronograph. In this article, GaryG compares and contrasts them to come out with a winner.
GaryG debates the whys and wherefores of celebrity ambassadors and what they may (and may not) bring to the communication of a watch brand.
While the Roman numeral system is built on class and lineage, the Arabic numeral system is built on a combatant sass to attract the masses of all ages. Why does Nus Marek write this? And why for him do all roads lead to Rome? Find out right here.
Horophiles are pretty unique people and we have some pretty unique traits and habits. In the theme of Jeff Foxworthy and his “you might be a redneck if” routine, John Keil pokes a little fun at our WIS brothers and sisters (and ourselves). So without further ado, you know you’re a watch guy if . . .
What is the most precious element of any watch brand? Its manufacture? Its skilled employees? Its brand ambassadors? Its boutiques? Martin Green thinks that it’s none of those, because the most important asset of a brand is its so-called DNA. Here he explains how brands better used their heritage at the 2018 SIHH.