Many think that Louis Vuitton’s first watch was the Tambour, which was launched in 2002. However the brand actually began with a watch collection called Monterey in the 1980s. The Monterey I, an unusual world time watch designed by Gae Aulenti with alarm function, date, and moon phase, soon followed by the ceramic-encased Monterey II.
Louis Vuitton embarks down a colorful path that may lead to the brand becoming a big player in the luxury watch industry as head of the iconic leather brand’s watch and jewelry division, Hamdi Chatti, recently revealed. And this alongside stunning pieces of haute horologie such as the Tambour TwinChrono and the Escale worldtimer. Is Chatti looking to change Louis Vuitton’s existing strategies, forcing it to morph into something it has never been before?
Before the turn of the last century, a famous travel goods company by the name of Louis Vuitton was working with elite clientele, which often encompassed world travelers. These clients wanted a way to mark their goods with a personal design that would represent them all over the world and distinguish them as wealthy and powerful business people.