Rolex Case Study: How Many Watches and How Much Money Does Rolex Make?

Rolex is one of the largest, most prominent brands in the world. Unlike many other brands of this size, Rolex is a private company and so it is somewhat opaque when it comes to hard facts about what goes on behind closed doors. But some numbers can be found online, and are used to determine roughly how many watches Rolex makes a year and how much revenue is made per model.

New Release: Urwerk UR-100V ‘Lightspeed’ Boldly Travels Further into our Solar System

The Urwerk UR-100V ‘Lightspeed’. It shows the speed of light in a way, a poetic complication. It makes you think, it makes you realize how vast our own solar system is.

New Release: Louis Moinet Impulsion Onyx: Monopusher Chronograph – Flying Tourbillon with Black Onyx open dial

The Louis Moinet Memoris chronograph was the first watch to put the chronograph mechanism fully visible dial side. Now, Louis Moinet has added a flying tourbillon to their monopusher column wheel chronograph and called it Impulsion.

Why I Bought It: Collector Koen Simon And His IWC Reference 504 ‘Türler’

Every day Koen Simon looks out for special watches, and a couple months ago he noticed an IWC on an online marketplace that looked rather odd because of three things: the shape of the case, the dial, and a “Türler” signature. So he investigated the history of this beautiful watch and now shares his rather personal love story with it here.

Why I Bought a Rolex Oyster Perpetual 39 with White Dial It the Day Before it was Discontinued – Reprise

After years of consideration, Bhanu Chopra took the plunge and bought both a Rolex Oyster Perpetual 39 mm and a Submariner Reference 114060. And less than 24 hours after finally taking ownership of them, Rolex discontinued both watches! Here he shares the story of how it all went down. Spoiler alert: he couldn’t be happier!

Warning, Iceberg Dead Ahead! F.P. Journe Tourbillon Souverain Joaillerie Reviewed by Tim Mosso

In Tim Mosso’s opinion, the F.P. Journe The Tourbillon Souverain Joaillerie is a halo model for a brand that sells almost nothing but halo models. It’s as special as the discontinued Journe Sonnerie Souveraine or current Astronomic Souveraine.

Rolex Twinlock winding crown

Here’s Why the Crown is the Unsung Hero of Watchmaking (and Why Rolex Wears the Crown) – Reprise

The crown is one of the most important yet under appreciated parts of a watch. The humble crown has played an extensive role in helping Rolex – and the rest of the watch industry – get to where it is today. Here’s why.

One buys, another sells: F.P. Journe Tourbillon Souverain purchased by the author from a friend

Behind the Lens: The F.P. Journe Tourbillon Souverain – Reprise

One of the great advantages of belonging to the relatively close-knit community of watch collectors is having the opportunity to see and photograph a lot of great watches. Here GaryG takes on the formidable F.P. Journe Tourbillon Souverain with his mighty camera and collecting knowledge.

Raúl Pagès Wins the Inaugural Louis Vuitton Prize for Independent Creatives with his RP1 Régulateur à Détente: Here’s Why

Congratulations to Raúl Pagès for winning the 2024 Louis Vuitton Prize for Independent Creatives with his RP1 Régulateur à Détente. The prize comes with a substantial grant of 150,000 euros and a 12-month mentorship with La Fabrique du Temps Louis Vuitton. Here’s why he won.

Appleton Estate 21-Year-Old: One of the World’s Great Rums

While the Appleton Estate distillery in Jamacia has a reputation of the highest order for quality rums, for Ken Gargett, the sweet spot has long been their 21-Year-Old.