The Shinola Hotel In Detroit: Everything For The Watch Aficionado

The latest offering from Shinola is a gorgeous hotel planted smack in the center of Detroit: the long-awaited and brutally beautiful Shinola Hotel. Elizabeth Doerr reports on a night spent there.

The Greubel Forsey GMT Quadruple Tourbillon Explained: A Deep Dive With Stephen Forsey (Video)

Here we take a deep-dive view of the ultra-complicated Greubel Forsey GMT Quadruple Tourbillon with brand co-founder Stephen Forsey, and no corner of this timepiece is left unturned (or unfilmed)!

Face Off: Arabic Numerals Vs. Roman Numerals, The (Roman) Empire Strikes Back

While the Roman numeral system is built on class and lineage, the Arabic numeral system is built on a combatant sass to attract the masses of all ages. Why does Nus Marek write this? And why for him do all roads lead to Rome? Find out right here.

Schwarz-Etienne Fiji Floral Seconds: Such A Good Daily-Wear Watch, You May Not Realize It Was Designed With Women In Mind

Schwarz Etienne developed the Fiji Floral Seconds from the ground up as a daily-wear watch for women, and it’s such a cut above that it’s likely to attract the attention of many men as well.

Ulysse Nardin Freak X: The ‘Affordable’ Freak

The Freak X takes a bunch of what Ulysse Nardin has developed over the past two decades and cleverly combines them all into a simplified (in a sense) timepiece that is one-fifth the price of the regular Freak.
This sent a sizable shockwave through the industry that was palpable during the 2019 SIHH, and the reactions were definitely a mixed bag. Here’s what Joshua Munchow thinks.

You know you’re a watch guy if . . . at a restaurant you photograph everyone's watches but not the food

You Know You’re A Watch Guy Or Gal If . . . Reprise

Horophiles are pretty unique people and we have some pretty unique traits and habits. In the theme of Jeff Foxworthy and his “you might be a redneck if” routine, John Keil pokes a little fun at our WIS brothers and sisters (and ourselves). So without further ado, you know you’re a watch guy if . . .

Kiss Drummer Eric Singer Co-Designs Second Set Of Zodiac Sea Wolf Topper Editions

“These are fun for watch fanatics,” says watch fanatic and Kiss drummer Eric Singer, who co-designed a new limited edition set of three Zodiac watches with Toppers Jewelers. “They don’t reinvent the wheel, but their entertaining colors, cool looks, and retro style mix it up in a fun way.”

All You Need To Know About Omega’s METAS Master Chronometer Testing (Plus The De Ville Trésor In Sedna Gold)

In the nineteenth, twentieth, and twenty-first centuries, expert institutions were founded to test and certify the quality of the wristwatch’s precision. The most important and famous one today is Switzerland’s C.O.S.C., but as Sabine Zwettler reports, there are others including Omega’s Master Chronometer certificate.

Hublot Classic Fusion Ferrari GT: The Fourth Time’s A Charm

Ferrari is not a brand of evolution, but revolution. It likes to push forward, fueled by Italian passion, to innovate and revolutionize to make its cars faster and more agile. This is pretty much true for Hublot as well, though such a thirst for innovation also means regularly introducing new models. Here Martin Green reviews the latest from the Hublot-Ferrari partnership: the Classic Fusion Ferrari GT.

You Are There: Visiting The Voutilainen & Cattin Case Factory And The Watch Case Museum In Le Noirmont

Ah, watch cases! As regular readers may recall, GaryG has a particular fascination with the outer shells that encase, protect, and enhance the ticking mechanical wonders within. And if watch cases fascinate, why not visit a few case makers? Let’s go!