It’s no secret that customers are frustrated with the time it takes to get things done in the watch industry and are making a lot of noise. But be careful what you wish for because the watch industry seems to be listening, with companies employing procedures to drastically reduce service delays. But there’s a dirty downside to it, which Ashton Tracy uncovers here.
Ashton likes vintage watches so much that his prized possession is a 1978 Rolex Submariner Reference 1680. Why does he love this watch so much? Not because it looks like it’s from 1978, but because is from 1978. So, he asks, is the current vintage trend something we should all be wholeheartedly embracing?
On a recent trip to Bordeaux to check if they were still making decent plonk (yes, job done), I noticed a small coffee shop near my hotel doing a roaring trade day and night despite being tucked away on a small side street. I decided this had to do with its street advertising, and it made me think that watch marketing managers could wake up, smell the coffee, and make us smile more!
Watch collecting should be fun! Yes, it’s important to show the proper respect for the designers and makers of the watches we all love, but at the same time I think it’s completely appropriate to go beyond somber and traditional daily watches and give a bit of free rein to one’s desire for more flamboyant timepieces.
As I arrive home exhausted from the extravaganza that was Baselworld 2018, but still running on enough residual adrenaline to get words out, I jot down a few of my thoughts from the fair while they are still fresh.
I read my colleague Martin Green’s article on the Nomos Orion de Stijl in Ace Jewelers x Nomos: Celebrating 100 Years Of ‘De Stijl,’ first with interest then with incredulity. And while I’ve used the term “taking the Mickey” in the title here, I really meant something else. Find out what about this limited edition should have been noticed by everyone!
If fewer people appreciate superlative hand-finishing, then fewer will pay for superlative hand-finishing, so there is likely to be less superlative hand-finishing on offer. Appreciate away!
Only the most expensive, and often also the most complicated, watches are fitted with platinum cases. But should this be the case? And, most importantly, is this true? Martin Green takes a closer look at the myths and truths of platinum.
Watchmaking is an impressive art, and that art costs money. However, as the old saying goes, every rule has its exceptions. Here are Lukasz Doskocz’s top five picks for best value for money at the 2018 SIHH.
When collectors gather anywhere and talk about their collections, recent purchases, and executed or potential sales, there’s a term that comes up more often than not: “getting hurt.” Here I provide a master class in how not to get hurt in the world of watch collecting.