What is the most precious element of any watch brand? Its manufacture? Its skilled employees? Its brand ambassadors? Its boutiques? Martin Green thinks that it’s none of those, because the most important asset of a brand is its so-called DNA. Here he explains how brands better used their heritage at the 2018 SIHH.
Seriously, who cares how many jewels their watch has? Watchmaker Ashton Tracy thinks that you’d be surprised how many people care as they’ve been duped by a vintage practice of announcing the amount of movement jewels on watch dials. What is the real story here?
Patented inventions are present in every aspect of human life. Electric lighting glows in our rooms due to patents held by Thomas Edison and Joseph Swan; plastic is omnipresent thanks to patents registered by Leo Baekeland; and even ballpoint pens would not be on every desk if Laszlo Biro hadn’t patented them. Elizabeth Doerr takes a look at patents in the watch industry, including the most famous of all: Abraham-Louis Breguet’s patent for the tourbillon.
The initial online response to the new Audemars Piguet Code 11.59 collection launched to great fanfare at the 2019 SIHH in January was extremely negative, and even among those who withheld judgment until handling the watches, “lukewarm” seemed to be the general view. Having let the dust settle a bit, GaryG takes a look at the anatomy of what he thinks was a dismal product launch (though not necessarily a dismal product).
Waking up one morning with his coffee, John Keil was scrolling through the headlines on ‘Business Insider’ when he came across a post entitled “Science Says You Shouldn’t Buy Luxury Brands.” With all due respect to author Elizabeth Lang he thought, ‘screw science and buy luxury watches!’
When GaryG first considered an article on this topic some time ago, the title was going to be “How High is Up?” in reference to what, at the time, was the ongoing escalation in the prices of both new and used watches and the flood of higher-end, highly complicated timepieces from makers both large and small. Times have changed, and so has the market. Here is GaryG’s advice.
Ashton likes vintage watches so much that his prized possession is a 1978 Rolex Submariner Reference 1680. Why does he love this watch so much? Not because it looks like it’s from 1978, but because is from 1978. So, he asks, is the current vintage trend something we should all be wholeheartedly embracing?
In the world of watches, especially with regards to collecting, rarity is a large factor contributing to the cost of a luxury timepiece. The reason is because rarity is almost always an implied condition that seems beyond control (as if it just happens). In this article Joshua Munchow explains why he thinks that out of all the metals, especially the white metals like platinum and white gold, stainless steel is absolutely the most precious metal.
A common question in watch servicing/restoration is, “Who does the ‘best’ work?” In a word (or three), what is meant here is superficial case refinishing. And in other words: huge chamfers on Rolex cases, perfectly flat surfaces, and well executed sunburst patterns. And that’s got Aston Tracy ranting. Find out why here!
A watch strap is the ubiquitous “accessory” to a wristwatch that can completely change a person’s feeling about said timepiece. A strap is the single most functional component on a wristwatch that you interact with. Joshua Munchow takes a close look.