With all of the money being spent on watch advertising, brands to create a campaign that invokes that “I want it” feeling, by using celebrities or athletes, creating a comedic situation, or tugging on heartstrings. Here are a few great advertisements of recent years that John Keil loves.
One of the great pleasures GaryG has of being a contributor here at Quill & Pad is that it gives him an excuse to set aside other priorities on a regular basis and immerse himself in the world of macro watch photography. Along the way, he has been asked by a number of folks to reveal techniques that he uses to create the images you see in his articles, so here he shares some of his tips.
As Baselworld and Watches & Wonders (formerly SIHH) continue to evolve, change, and metamorphose, the various groups and brands continue to ponder how to best show their new watches to both retail and press. In an experimental trial run for a new-age solution, LVMH staged a small fair comprising three of its watch brands – Zenith, Hublot, and Bulgari – in Bulgari’s Dubai Resort. Here’s what we thought of the event.
Andeas Strehler’s Trans-Axial Remontoir Tourbillon uses the watchmaker’s definitive style to create an even more accurate timepiece than he has made before. And since Strehler also likes to focus on impressive mechanics, he has done it in a way that stood out among the multitude of new watches presented at Baselworld 2018. Which is worth repeating.
When collectors gather anywhere and talk about their collections, recent purchases, and executed or potential sales, there’s a term that comes up more often than not: “getting hurt.” Here GaryG provides a masterclass in how not to get hurt in the world of watch collecting.
If you were to ask people about the first watch they received as a child, the majority would probably say it was a Timex. And although LIP was at one point the world’s seventh largest watch manufacturer, it’s now little known outside France. Both companies share an extremely turbulent past one aspect of which Colin Smith shares with us here.
At the 2020 LVMH Watch Week in Dubai, Hublot introduced a second chapter to its Rainbow concept by giving the shaped Spirit of Big Bang model the multicolored treatment. Martin Green thinks it is even better than the previous Big Bang edition as it’s all down to the angles.
To celebrate the new Chinese Year of the Rat, some high-end watchmakers have created special editions depicting some form of the resourceful rodent. Elizabeth Doerr takes a look at eight of them.
Martin Green thinks that nearly any serious brand can put a truckload of diamonds on a watch and attach a phenomenal price tag to it. But he also believes that very few could create a watch like the Bulgari Octo L’Originale with its more than 50 carats of nearly flawless colorless diamonds. Find out why here.
Legacy Machine Thunderdome is a wild combination of understated mechanical beauty and extreme horological exploration developed in concert with Eric Coudray and Kari Voutilainen. Here, Joshua Munchow digs into the most interesting aspects of this latest superstar from MB&F.