Celebrity Ambassadors: Good Marketing Or Terrible Waste? – Reprise
GaryG debates the whys and wherefores of celebrity ambassadors and what they may (and may not) bring to the communication of a watch brand.
GaryG debates the whys and wherefores of celebrity ambassadors and what they may (and may not) bring to the communication of a watch brand.
Even in the watch world, miracles never happen alone: nearly every watch company needs suppliers. Parmigiani Fleurier, in Switzerland’s Val de Travers, has the advantage of being part of the Sandoz Family Foundation, whose extensive catalog of companies includes some of the best suppliers available.
Girard-Perregaux’s Bridges Cosmos, a major release from the brand at SIHH 2019, is a magnificent astronomical watch featuring two views of the cosmos and standing as a mechanical love letter to it.
The TAG Heuer Monaco’s square case, the deep-blue dial with square chronograph counters and elongated hour indexes, and the crown on the left side (to show that it didn’t require winding) stood out at its introduction in 1969. While some strongly disliked the unusual appearance others were entirely taken by it, and the Monaco quickly gained momentum. Now TAG Heuer commemorates 50 years of the bold Monaco with a handful of celebratory limited editions..
Düsseldorf’s Classic Days was the perfect backdrop for A. Lange & Söhne to introduce the eighth special-edition watch in honor of the Lange 1’s twenty-fifth anniversary: the Lange 1 Daymatic 25th Anniversary. Ride along with Elizabeth Doerr to find out more about both the event and the new watch!
GaryG wears all of the watches in his collection, though some watches are more suited to daily wear than others. A reader’s question got Gary thinking, both about which pieces in his assortment are the go-to routine watches for frequent wear and, at a more fundamental level, what makes a watch a “daily wearer.” Read his opinion on that right here.
In this article retail expert John Keil explains how and why the gray market for watches exists.
Two new members of the Grand Seiko Elegance Collection are outfitted with superb Urushi lacquer dials nestled within pink gold cases. While this Japanese lacquer can be applied to a variety of different objects, it is primarily known in the Western world as an artistic decoration on high-end fountain pens. Here Martin Green explains how Urushi dials give Grand Seiko an edge over its competition.
The GNS1.2 by Genus is an absolutely stunning mechanical creation from Sébastien Billières, a genius independent watchmaker behind a variety of great watches and already in the business for more than 20 years. Find out here how this timepiece’s captivating figure-eight serpentine works and why it is worth taking a close look at.
You can like everything, but you can’t buy – or keep – everything! Inevitably, the choices involved lead at times to regrets; for GaryG, along with many of his pals, the sadness is much more often about pieces they sold too soon or failed to buy rather than pieces they were sorry about buying in the first place (although surely everyone has a few “what was I thinking?” buying moments).
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