Longines “Ambassador of Elegance” Kate Winslet

Celebrity Ambassadors: Good Marketing Or Terrible Waste? – Reprise

GaryG debates the whys and wherefores of celebrity ambassadors and what they may (and may not) bring to the communication of a watch brand.

Visiting Parmigiani Fleurier, Vaucher Manufacture, Atokalpa, Elwin, Les Artisans Boîtiers, And Quadrance & Habillage: A Family Affair

Even in the watch world, miracles never happen alone: nearly every watch company needs suppliers. Parmigiani Fleurier, in Switzerland’s Val de Travers, has the advantage of being part of the Sandoz Family Foundation, whose extensive catalog of companies includes some of the best suppliers available.

Girard-Perregaux Bridges Cosmos: A Mechanical Connection To The Great, Wide Universe

Girard-Perregaux’s Bridges Cosmos, a major release from the brand at SIHH 2019, is a magnificent astronomical watch featuring two views of the cosmos and standing as a mechanical love letter to it.

First 3 TAG Heuer Monaco Limited Editions In Celebration Of 50 Years Of The First Automatic Chronograph

The TAG Heuer Monaco’s square case, the deep-blue dial with square chronograph counters and elongated hour indexes, and the crown on the left side (to show that it didn’t require winding) stood out at its introduction in 1969. While some strongly disliked the unusual appearance others were entirely taken by it, and the Monaco quickly gained momentum. Now TAG Heuer commemorates 50 years of the bold Monaco with a handful of celebratory limited editions..

You Are There: A. Lange & Söhne At Classic Days, Debuts Lange 1 Daymatic 25th Anniversary

Düsseldorf’s Classic Days was the perfect backdrop for A. Lange & Söhne to introduce the eighth special-edition watch in honor of the Lange 1’s twenty-fifth anniversary: the Lange 1 Daymatic 25th Anniversary. Ride along with Elizabeth Doerr to find out more about both the event and the new watch!

What Makes A Daily Wearer Wristwatch?

GaryG wears all of the watches in his collection, though some watches are more suited to daily wear than others. A reader’s question got Gary thinking, both about which pieces in his assortment are the go-to routine watches for frequent wear and, at a more fundamental level, what makes a watch a “daily wearer.” Read his opinion on that right here.

Navigating The Grey Market: A Retail Expert Explains The Whys And Wherefores – Reprise

In this article retail expert John Keil explains how and why the gray market for watches exists.

Grand Seiko’s Urushi Dials Give The Elegance Collection A Competitive Edge (And Eye Candy)

Two new members of the Grand Seiko Elegance Collection are outfitted with superb Urushi lacquer dials nestled within pink gold cases. While this Japanese lacquer can be applied to a variety of different objects, it is primarily known in the Western world as an artistic decoration on high-end fountain pens. Here Martin Green explains how Urushi dials give Grand Seiko an edge over its competition.

Introducing Genus GNS1.2 By Sébastien Billières: A Serpentine Turning Point In Horological Indications (With Lume Video)

The GNS1.2 by Genus is an absolutely stunning mechanical creation from Sébastien Billières, a genius independent watchmaker behind a variety of great watches and already in the business for more than 20 years. Find out here how this timepiece’s captivating figure-eight serpentine works and why it is worth taking a close look at.

Jaeger-LeCoultre Memovox in pink gold

Watch Collecting Regrets? I’ve Had A Few, But Not Too Few To Mention: They Include Selling Too Soon And Failing To Buy – Reprise

You can like everything, but you can’t buy – or keep – everything! Inevitably, the choices involved lead at times to regrets; for GaryG, along with many of his pals, the sadness is much more often about pieces they sold too soon or failed to buy rather than pieces they were sorry about buying in the first place (although surely everyone has a few “what was I thinking?” buying moments).