ETA 2892

Breaking News: ETA May Not Be Delivering Movements In 2020, Possibly Crippling The Watch Industry

The Swiss press is reporting that the tug of war between Swatch Group and Comco is now back on the table – and could result in dire consequences for the entire industry as soon as 2020, when ETA may stop delivering movements to outside brands. Get the story here.

The Hermès Cape Cod Tonneau Double Tour

Happy Wife, Happy Life: What Women Want (In A Watch) – Reprise

Chris Malburg set out to buy his wife a watch. After many happy years of marriage to a lovely woman it was time. He knows enough about her and her tastes to take the leap. Or does he? If you’re a female reader you probably already know this ends badly. If you’re a guy, keep reading. Showing up is 80 percent, and you just showed up.

Pad printing at Glashütte Original

Focus On Technology: Pad Printing – Reprise

Have you ever wondered how Titleist gets its logo on bumpy round golf balls? Well this is your lucky day as Joshua Munchow discusses the secret of one very specialized printing process that goes on in the world and how it has its roots in watchmaking. In fact, you still see the results of this process nearly every time you look at your watch dial.

Philippe Dufour Simplicity

The Independent Watchmakers’ Struggle: Why It’s So Hard And What They Can Do – Reprise

GaryG loves independent watchmaking and independent watchmakers; one of his great joys as a collector is having the feeling that, in a small way, he is supporting their efforts. So he put some thought into why independent watchmakers struggle in a business sense and how they can remain relevant in changing market situations.

A certain sameness: brand promotion journalism lives!

Whither Watch Websites? The Future Of Online Watch Journalism (You Read It Here First) – Reprise

Back in 2018, Ian Skellern published a provocative article taking issue with the current state of online watch journalism. Specifically, he criticized what in his view is the low quality and repetitive nature of what we see online. But are things really uniform and uniformly bad or are there distinct types of online sources and content? GaryG wonders how we think about the different business models and value propositions of watch sites, and what it tells us about how the future may unfold.

Singer Reimagined Track 1 on the wrist

Here’s Why: The Chronograph Is The New Tourbillon – Reprise

Based on the most popular releases of 2017, it is possible that the almighty tourbillon may about to be usurped by something new and rather old at the same time: the chronograph. In this installment of Joshua Munchow’s “Here’s Why” series, he explores why the chronograph is the new tourbillon.

Rolex Caliber 3135

Which Rolex Movement Takes The Top Spot? A Watchmaker’s Comparison Of Rolex Calibers 3135 And 3235, And Which Is Better?

Ask any watchmaker about the Rolex 31 family of calibers and the story will be the same: it has stood the test of time. Ashton Tracy hasn’t met a single watchmaker who doesn’t love working on these workhorse Rolex movements. They are easy to service, keep great time, and stand up to abuse. Put simply: they work. So how does it stand up to new big brother, Caliber 3235? Find out right here!

Urwerk UR-CC1 in white gold

The Retrograde: One Of My Favorite Complications – Reprise

The retrograde indication is one of Joshua Munchow’s favorite “Because We Can” (BWC) complications. Gears are an amazing invention and have allowed watchmakers to make incredible creations. Simple gear systems leave a multitude of openings for creativity. He looks at some great examples of them here.

Our Predictions In The Petite Aiguille Category Of The 2019 Grand Prix d’Horlogerie de Genève (GPHG): Picking The Best Sub-$10,000 Isn’t As Easy As It Seems

Six pre-selected watches, five panelist judges, and four predicted winners. You want variety, our predictions for the 2019 Grand Prix d’Horlogerie de Genève Petite Aiguille category has more variety than you can strap on two wrists. Check out the reasons for the disparate views here.

Rolex Oyster Perpetual Yachtmaster 40

What Will The Future Wristwatch Offer Millennials, Generation X, And Baby Boomers That Other Devices Cannot? A Generational Migration Of Timekeeping Examined – Reprise

How many years before we even start to recognize what the most popular timekeeping devices over the last 70 years were? Another 20 years? Forty? Who will use timekeepers? And for what purposes? What will they look like? I posed these questions to a few top watch industry professionals; their replies were perhaps surprising.