Our Predictions In The Petite Aiguille Category Of The 2019 Grand Prix d’Horlogerie de Genève (GPHG): Picking The Best Sub-$10,000 Isn’t As Easy As It Seems

Six pre-selected watches, five panelist judges, and four predicted winners. You want variety, our predictions for the 2019 Grand Prix d’Horlogerie de Genève Petite Aiguille category has more variety than you can strap on two wrists. Check out the reasons for the disparate views here.

Rolex Oyster Perpetual Yachtmaster 40

What Will The Future Wristwatch Offer Millennials, Generation X, And Baby Boomers That Other Devices Cannot? A Generational Migration Of Timekeeping Examined – Reprise

How many years before we even start to recognize what the most popular timekeeping devices over the last 70 years were? Another 20 years? Forty? Who will use timekeepers? And for what purposes? What will they look like? I posed these questions to a few top watch industry professionals; their replies were perhaps surprising.

Watch Design: Originality, Similarity, Or Imitation?

While GaryG thinks it’s all the more impressive that designers continue to delight us with new looks, many watches are often very similar. And trying to describe the slippery slope from vague resemblance to outright theft is not a simple task. So he begins down at the lower end of the grade with so-called homage watches and moves up the GaryG Styling Statute of Limitations from there.

Is A Richemont And Swatch Group Takeover Or Merger A Possibility? Here’s Why It’s Worth Consideration

What would a corporate acquisition of Richemont or Swatch Group look like? What players might be involved? How could this affect the watch-buying and collecting community? Chris Malburg sets out his opinion in this must-read article.

Longines Heritage Aviation over Day and the Dawnstar by Herbert James Draper (image courtesy @thehealer74)

What Makes Up The Soul Of A Watch: A Contemplation (With Beautiful Imagery) – Reprise

Why watches? Ask what makes a watch enthusiast tick and the idea of the “soul” of a watch might well feature in the response – the idea that something elevates the watch from a cold object of engineering to something of greater import. Here Ryan Schmidt tracks “soul” down and gets contemplative on its nature along with some very special imagery.

Vintage Jaeger "Panda dial 4 ATM"

Vintage Watch Restoration: Should You Or Not? A Guide To The Oft-Controversial World Of Making Things Worse By Trying To Make Them Better – Reprise

Deciding whether or not to restore a vintage watch is a tough decision to make. The internet is awash with tales of watches butchered by an incompetent independent watchmaker or, worse still, the brand itself. Even more confusing is deciding which options offered should be accepted. Refinish the case? Change the hands? Replace the crystal? Here is some help for you.

Rolex Sky-Dweller

Trends: Not All Watches Are Created Equal – Reprise

Trends rule a larger part of our lives than many of us wish to admit. Sometimes we follow trends consciously, but often we are subconsciously influenced in the choices we make. All brands perform a delicate tightrope walk, but they differ in how successful they are. Martin Green takes a look at how trends affect or don’t affect now-iconic timepieces.

Patek Philippe Beta 21 and advertisment (photo courtesy Atom Moore and Christie's)

Quartz: Past, Present, But No Future? – Reprise

Nothing can stir up the watch world these days quite as much the launch of a new Apple watch. For some it’s a must-have gadget, for others it just isn’t a real watch. But perhaps quartz watches face more competition from smartwatches than mechanical watches. Does quartz even have a real future?

Marvels of watchmaking: Patek Philippe Reference 5370P and A. Lange & Söhne Double Split

Split Decision: Patek Philippe Reference 5370P vs. A. Lange & Söhne Double Split, An Owner’s Perspective – Reprise

If there were a watch enthusiasts’ encyclopedia, under “embarrassment of riches” the image might just be a side-by-side shot two of contemporary watchmaking’s great complicated pieces: the “mighty” A. Lange & Söhne Double Split and Patek Philippe’s Reference 5370P split-second chronograph. In this article, GaryG compares and contrasts them to come out with a winner.

Longines “Ambassador of Elegance” Kate Winslet

Celebrity Ambassadors: Good Marketing Or Terrible Waste? – Reprise

GaryG debates the whys and wherefores of celebrity ambassadors and what they may (and may not) bring to the communication of a watch brand.