There was a small horological polemic recently out of Geneva caused by an employment advert from a high-end watch brand looking for a “chargé d’industrialisation métiers d’art.” First they industrialized horological crafts, now it’s the arts. What’s next?
Chris Malburg set out to buy his wife a watch. After many happy years of marriage to a lovely woman it was time. He knows enough about her and her tastes to take the leap. Or does he? If you’re a female reader you probably already know this ends badly. If you’re a guy, keep reading. Showing up is 80 percent, and you just showed up.
Limited editions used to be a rarity, but they started to become more popular in late 1980s and early 1990s, almost like a snowball rolling down a hill that gets bigger and bigger. Can we still take them seriously?
Influencers have been around for as long as humankind exists, but where in previous centuries this power was mostly in the hands of nobility, priests, elected officials, or successful entrepreneurs, it is now wielded by teenagers with a camera and an Instagram account.
The Watches TV founder Marc-André Deschoux shares his own thoughts on brand ambassadors, starting with the Tudor/David Beckham association, which he personally felt was counterproductive: so much so that the announcement pushed him to not make a Tudor purchase he was leaning toward.
Waking up one morning with my coffee, I was scrolling through the headlines on ‘Business Insider’ when I came across a post entitled “Science Says You Shouldn’t Buy Luxury Brands.” With all due respect to author Elizabeth Lang: I thought, screw science and buy luxury watches!
Over the last couple of years, and even over the last few weeks, there have been ripples in the watch retailing universe – a trickle of initiatives that may (or may not) quickly turn into a flood. Are brands and/or groups finally ready to take the plunge and fully commit to embracing internet sales?
Why is this timepiece important from a holistic view of horological history? The reasons are manifold and include the unheard-of technology nestled within its movement, the audacity of a German newcomer in challenging Swiss status quo, and the symbolic value for A. Lange & Söhne’s rebirth as well as the golden age of mechanical timepieces.
The Geneva Seal is very old, having been proposed on November 6, 1886 by the Grand Council of the Republic and Canton of Geneva as a way to certify a level of quality for which the canton was becoming known. Every piece produced with the Geneva Seal is equally outstanding, so let’s have a look at what goes into attaining this coveted seal.
Whimsy, frivolity, playfulness: these are not adjectives one often hears used to describe haute horlogerie. And yet these words accurately describe many watches or clocks built over the centuries. Take a journey with me now to discover my favorite modern whimsical masterpieces.
