Why Watchmaking Matters Now

If you’re like GaryG, you’ve been spending some time during the current pandemic-driven lockdown monitoring online watch publications, including Quill & Pad, and you’ve likely seen at least a few comments in response to posts that go something like this, “How in the world can you possibly be focused on something like watches at such a terrible time?” Well, Gary is here to tell you.

The central square at Baselworld

Taking Stock Of First Quarter 2020: Significant Damage To The Watch Industry

With the two big Swiss fairs’ very existences hanging in the precipice thanks to past mistakes and the global pandemic COVID-19, and with no inkling of a clear way forward, Elizabeth Doerr looks at the turbulent first three months of 2020 and shares how brand managers are reacting to the ‘new normal.’

Rick Hale shaping wood gear

Watch Brand Marketing And Communication Teams: Here Are 3 Relatively Easy Steps That You Can Start Taking Right Now To Maximize Your Efficiency (And Sales)

In the old, pre-COVID-19 watch world, the far-too-prevalent low standard of press material supplied by brands to journalists was amply counterbalanced by the sheer number of journalists and collectors around the world supplying lots of hands-on, third-party information, opinion, and photography. Now that’s gone, so it’s time for brand marketing and communication teams to lift their games. Ian Skellern shares three easy ways how.

To Mr. Jean-Christophe Babin, CEO of Bulgari: Geneva Watch Days In August 2020 Isn’t Optimistic, It’s Delusional!

“Dear Mr. Babin, I’m speaking as a fan, but you are sure making it difficult. It gives me no pleasure to take shots at you like this, but if you keep standing up and saying these things, I’ll keep rebutting you,” Ian Skellern begins his second open letter on this subject . . .

Audemars Piguet Royal Oak with blue Tapisserie dial

Trends: Not All Watches Are Created Equal – Reprise

Trends rule a larger part of our lives than many of us wish to admit. Sometimes we follow trends consciously, but often we are subconsciously influenced in the choices we make. All brands perform a delicate tightrope walk, but they differ in how successful they are. Let’s take a look at how trends affect or don’t affect now-iconic timepieces.

What a fantastic app, you just point a photo of watches at a table and they appear!

Why We Will Keep Writing About Watches You Can’t Afford, And Why You (Hopefully) Will Continue To Read This Under The COVID-19 Cloud

Have you seen the prices of high-end (and not so high-end) wristwatches? Crazy! None of us can afford the watches that we want, and the world economy is tanking. So in the middle of the coronavirus crisis why are we still publishing pointless stories about watches and why are you still reading them? Ian Skellern shares his theory here.

The State Of The Watch Industry As Seen From Geneva In The Times Of Coronavirus (Video)

From his perfect perch in Geneva, Marc André Deschoux of The Watches TV discusses in depth the effects of the current COVID-19 crisis as it affects the watch world.

5 Perennially Treasured Rock Songs About Time (With Videos)

“Time” is a topic often explored by artists, although it doesn’t even hold a candle to “love.” However, “time” is Elizabeth Doerr’s topic, so her ears perk up when she catches a particularly poignant song about it. Recently, she has begun to think a bit more about these songs as both they and she (gracefully) age. Here she shares five cool songs about time with some background.

Hublot Closes Factory Amidst Coronavirus Concerns; More Closures Sure To Follow

Hublot has just announced closure of its factory for an indeterminate amount of time, as stated in a press release on March 17. The news comes a day after Rolex announced closure of all its manufacturing facilities for two weeks.

Open Letter To Bulgari CEO Jean-Christophe Babin: I’ve Cancelled My Geneva Watch Days 2020, Now It’s Your Turn (But You Should Have Been First)

Despite feeling that Geneva Watch Days was wrong, hope, stupidity, and self-interest prevailed enough to cause Ian Skellern to hold off on canceling his accommodation in Geneva previously booked for the now-canceled Watches & Wonders 2020. He was hoping organizing brand Bulgari would cancel the event first and take the decision and uncertainty out of his hands. But it didn’t. Now’s the (well-overdue) time to say bye-bye to Geneva Watch Days 2020 in his opinion.