Watchbox’s energetic Tim Mosso chats with Elizabeth Doerr about the watch industry in the time of crisis, and the two share views on canceled trade shows, the increased importance of the internet, how brands might weather the storm, and much more.
The point of the large watch fairs is (or was) the sheer scale of their visitor numbers. In no other venue can brands meet with so many clients, collectors and press, and vice versa. If a large fair is limited in visitor capacity by health restrictions, can it still dominate the launch cycles of big brands? Ian Skellern examines likely winners and losers of the brave new world of exhibitions in 2021.
If you’re like GaryG, you’ve been spending some time during the current pandemic-driven lockdown monitoring online watch publications, including Quill & Pad, and you’ve likely seen at least a few comments in response to posts that go something like this, “How in the world can you possibly be focused on something like watches at such a terrible time?” Well, Gary is here to tell you.
With the two big Swiss fairs’ very existences hanging in the precipice thanks to past mistakes and the global pandemic COVID-19, and with no inkling of a clear way forward, Elizabeth Doerr looks at the turbulent first three months of 2020 and shares how brand managers are reacting to the ‘new normal.’
In the old, pre-COVID-19 watch world, the far-too-prevalent low standard of press material supplied by brands to journalists was amply counterbalanced by the sheer number of journalists and collectors around the world supplying lots of hands-on, third-party information, opinion, and photography. Now that’s gone, so it’s time for brand marketing and communication teams to lift their games. Ian Skellern shares three easy ways how.
“Dear Mr. Babin, I’m speaking as a fan, but you are sure making it difficult. It gives me no pleasure to take shots at you like this, but if you keep standing up and saying these things, I’ll keep rebutting you,” Ian Skellern begins his second open letter on this subject . . .
Trends rule a larger part of our lives than many of us wish to admit. Sometimes we follow trends consciously, but often we are subconsciously influenced in the choices we make. All brands perform a delicate tightrope walk, but they differ in how successful they are. Let’s take a look at how trends affect or don’t affect now-iconic timepieces.
Have you seen the prices of high-end (and not so high-end) wristwatches? Crazy! None of us can afford the watches that we want, and the world economy is tanking. So in the middle of the coronavirus crisis why are we still publishing pointless stories about watches and why are you still reading them? Ian Skellern shares his theory here.
From his perfect perch in Geneva, Marc André Deschoux of The Watches TV discusses in depth the effects of the current COVID-19 crisis as it affects the watch world.
“Time” is a topic often explored by artists, although it doesn’t even hold a candle to “love.” However, “time” is Elizabeth Doerr’s topic, so her ears perk up when she catches a particularly poignant song about it. Recently, she has begun to think a bit more about these songs as both they and she (gracefully) age. Here she shares five cool songs about time with some background.